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Marketing Manager - Consumer Electronics

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Randstad

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Location:
Malaysia , Kuala Lumpur

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Category:
-

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Contract Type:
Not provided

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Salary:

6000.00 - 10000.00 RM / Month
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Job Description:

We are seeking a hands-on, execution-heavy Marketing Manager to lead the implementation of brand strategies for a diverse product portfolio. This role acts as a critical liaison, working closely with sales-focused Brand Managers who manage principal relationships to translate brand visions into tangible market activities. Your primary focus will be the planning and seamless delivery of campaigns, events, and product initiatives to drive both top-line growth and brand equity.

Job Responsibility:

  • Lead the planning and execution of comprehensive 360° marketing campaigns across ATL, BTL, and digital platforms
  • Coordinate closely with sales-focused Brand Managers and brand principals to align marketing activities with commercial objectives and channel strategies
  • Oversee the end-to-end execution of events, roadshows, and on-ground activations to drive consumer engagement
  • Manage external agency partners, including creative, media, and P.R. agencies, to ensure high-quality delivery of marketing materials and communication
  • Champion the execution of new product launches and packaging updates, ensuring timely rollout across all retail channels
  • Monitor and manage the A&P budget, tracking expenditures and ROI to ensure cost efficiency and effective resource allocation
  • Prepare post-mortem reports and performance reviews to provide actionable recommendations for future campaign improvements
  • Supervise the development of in-store marketing tools, POSM, and product displays to enhance brand visibility
  • Lead and mentor the marketing team, fostering a culture of excellence and collaboration

Requirements:

  • Bachelor's Degree in Marketing, Business Administration, or a related field
  • 5–8 years of experience in brand management or marketing execution within the FMCG or distribution sector
  • Proven track record of managing 'hands-on' execution for large-scale campaigns, events, and product launches
  • Strong stakeholder management skills with experience coordinating between internal sales teams and external brand principals
  • Solid understanding of the Malaysian retail landscape and consumer dynamics
  • Excellent communication, project management, and organizational abilities
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint, for performance tracking and reporting
  • A proactive and resourceful mindset with a strong commitment to delivering high-quality results

Additional Information:

Job Posted:
May 11, 2026

Expiration:
June 17, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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