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Marketing Manager, Connected Cardiology

https://www.baxter.com/ Logo

Baxter

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Location:
United States , Skaneateles Falls

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Category:
-

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Contract Type:
Employment contract

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Salary:

112000.00 - 154000.00 USD / Year

Job Description:

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Job Responsibility:

  • Execute go to market strategy to increase adoption of cloud-based ECG management solutions for new and existing Cardio Server customers
  • Lead strategic partnerships for connected cardiology to increase awareness and adoption of connected cardiology solutions
  • Serve as regional business expert of cardiology connectivity and service solutions, executing and supporting product, positioning, promotion, pricing initiatives to support the US sales team
  • Identify and implement new 'one cardiology' business models that support pull-through of the total cardiology portfolio (device, software services)
  • Create and execute product launch and go to market plans to support new product and feature releases of ECG management and connectivity products
  • Establish customer reference sites, evidence-based proof points, and testimonials of product value propositions for Epiphany Cardio Server ECG management solutions
  • Develop sales training to enable field sales team to understand connected ECG workflows and help them articulate key clinical, economic, and financial benefits of connected cardiology solutions
  • Partner with global marketing and enterprise connectivity teams to evaluate business model for primary care ECG management solutions
  • Partner with marketing communications team to develop communications materials, demand generation programs, and product support materials value propositions for category

Requirements:

  • Bachelor’s degree in marketing or related field
  • 5 years of experience in marketing, product management, Healthcare IT, or related field
  • Strong financial and analytical skills including Microsoft Office Excel
  • Solid experience using analytical techniques to develop strategic plans
  • Excellent customer presentation skills and executive presence
  • Ability to simplify and distill complex concepts
  • Organized and able to manage multiple priorities effectively working with regional sales teams and all functional groups
  • Proven ability to take actions and implement effective solutions in a timely manner
  • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time

Nice to have:

  • MBA preferred
  • Knowledge of cardiology and diagnostic workflows preferred
  • Healthcare IT and experience with SAAS-based products and pricing models preferred
What we offer:
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • medical and dental coverage that start on day one
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
  • 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • Flexible Spending Accounts
  • educational assistance programs
  • paid holidays
  • paid time off ranging from 20 to 35 days based on length of service
  • family and medical leaves of absence
  • paid parental leave
  • commuting benefits
  • Employee Discount Program
  • Employee Assistance Program (EAP)
  • childcare benefits

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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