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This role will serve as an orchestrator of field readiness and execution: it translates worldwide GTM and campaign guidance into actionable plans, enable the regional teams, and keep signals, assets, and comms flowing so that business goals are met across geos. In our org’s R&Rs, this maps to Field Readiness, Community Engagement & Comms, including playbook enablement.
Job Responsibility:
Comanages and follows through Channel Marketing content creation, ensuring marketing assets and playbooks land on time with the Field teams and is fulfilling seasonal business and marketing objectives
Drive dynamic Line of Business community communications flow, ensure community is kept informed, aligned and focused on key priorities of the cycle and updates to execute
Work closely with/reports directly to the Lob Channel Marketing leader to facilitate field landing
Works in collaboration with: Channel Discipline Leads, Product Marketing Team PMs, and Account Teams to providing feedback to Corp on asset effectiveness in Field
Track marketing asset utilization rates to inform subsequent asset development cycle
Devise and evaluate methods and procedures for collecting field insights and drive community engagement
Requirements:
Strong familiarity with AI-powered workflows
Effective project/program management and organizational skills
Excellent written and verbal communication skills
Great attention to detail with ability to work cross-functionally within a matrixed organizational structure
Must be a self-starter that effectively manages priorities to achieve results
Must has a can-do attitude and desire to learn with a customer service mindset
Bachelor’s degree in marketing or equivalent training required