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The Marketing Manager position is responsible professional responsible for developing, executing and managing marketing initiatives for the full portfolio of products under the Pain Management and Recovery (PM & R) and Specialty Nutrition Systems (SNS) franchises for Central Asia and India. Based on close collaboration with the Country/Regional business leaders and respective National Sales Manager, his/her responsibilities will include developing and implementing marketing program strategies, managing budgets and timelines, analyzing marketing data, KOL program development, driving KOL advocacy and overseeing marketing campaigns. Additionally, he/she must collaborate with other marketing professionals across the APAC and International regions to create cohesive marketing plans and materials that reflect the company's branding and messaging. This position also requires strong communication skills to communicate marketing plans and updates to leadership teams and other stakeholders. In summary, he/she must enjoy creative problem-solving, have a strong understanding of marketing tactics, and enjoy working with others to deliver measurable results.
Job Responsibility:
Works on identification of key market trends including clinical trends, care delivery and reimbursement
Plan, develop, and execute marketing programs and campaigns
Develop and manage budgets for marketing programs
Analyze the data to measure the effectiveness of marketing programs
Collaborate with cross-functional teams to ensure programs are aligned with company goals
Manage vendors and agencies to execute marketing programs
Create project timelines and manage deadlines
Develop and deliver marketing communications and messaging
Track and report on program performance to stakeholders
Stay up to date on marketing trends and best practices
Develop and implement strategies to drive lead generation and conversion
Develop and implement KOL educational programs to nurture and drive KOL advocacy
Requirements:
Bachelor's degree with a concentration in Marketing
8 to 10+ years of marketing experience
Has a proven track record of driving acquisition through new and innovating marketing techniques
Demonstrated strategic thinking capabilities with forward looking perspective
Strong communication, leadership and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and audiences
Adept at adapting plans effectively for optimal impact
Experienced relationship-management expertise, and project management skills
Exceptional communication skills and ability to influence without authority, including demonstrated experience gaining senior leader perspectives and support
Familiarity with complex, competitive markets preferred
Ability to connect to the patient experience
Desire to make a significant impact to get patients back to the things that matter
Experience with chronic care or pain therapies and medical device and / or healthcare experience / regulated products preferred
Strong analytical mindset and ability to interpret data to make recommendations: be comfortable thinking and talking about analytical questions
Demonstrated track record of leading both development and execution of strategic marketing plans to drive customer acquisition and improve retention
Proven track record of ideating and launching new to market customer acquisition initiatives
Proven ability to collaborate effectively and project manage multiple key business partners
Brings other experiences to the group and is prepared to help in other areas of marketing as required
Builds relationships across APAC with Marketing professionals and leaders. Works cross-functionally and in a matrix environment with colleagues in all supporting functions
Intellectual curiosity, including the willingness to dig in and learn more about things
Excellent written and verbal communication skills, including advanced PowerPoint and the ability to present concisely to influence others
Advanced working knowledge of marketing tactics and the ability to integrate across channels preferred
this includes experience with relevant Marketing technologies
Ability to work in a fast-paced environment, work on multiple priorities and willingness to have some fun along the way
Nice to have:
Experience with chronic care or pain therapies and medical device and / or healthcare experience / regulated products preferred
Advanced working knowledge of marketing tactics and the ability to integrate across channels preferred
this includes experience with relevant Marketing technologies
Familiarity with complex, competitive markets preferred
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