Marketing Manager - Caprock

• Own and execute the Caprock brand at the community level, ensuring consistency with Aramark brand standards and messaging
• Develop and manage onsite marketing materials, signage, digital displays, newsletters, and resident communications
• Partner with operations, HR, and hospitality leaders to support recruitment marketing, engagement initiatives, and major community milestones
• Ensure the community experience is reflected in storytelling, visuals, and messaging across platforms
• Review and approve or escalate for approval all use of Caprock marks and branding
• Serve as a key liaison between Caprock leadership and internal/external stakeholders, including residents, partners, and community organizations
• Support resident engagement through events, programming promotion, and internal campaigns through technology, social media and guest engagement platforms
• Act as a visible, approachable presence within the community who understands resident needs and feedback
• Process community requests and approvals for community programs as appropriate
• Support public relations efforts, including coordination of site visits, media requests, and stakeholder communications
• Draft and manage community announcements, talking points, and messaging for internal and external audiences
• Proactively identify PR opportunities and reputational risks, escalating as appropriate and partnering with Aramark communications teams as needed
• Manage content calendars, promotional timelines, and marketing project workflows
• Track basic performance metrics (engagement, participation, awareness) and adjust strategies accordingly
• Work cross functionally to ensure marketing efforts support operational goals and the resident experience.

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience)
• 5+ years of experience in marketing, communications, public relations, or community engagement
• Experience in hospitality, workforce housing, large scale operations, or live in/community environments strongly preferred
• Strong writing, editing, and storytelling skills with the ability to adapt tone for different audiences
• Comfort working in a highly visible, community based environment where relationships matter
• Ability to balance strategic thinking with hands on execution
• Previous experience with use of technologies, social media, and other engagement platforms
• Demonstrated ability to communicate and present effectively to senior leadership and executives, keeping stakeholders informed through clear, professional updates and reporting
• Comfort engaging with management and executive leadership, representing the community and brand with professionalism, confidence, and strong business judgment.

Salaried position