Marketing Manager - Cake

• Deliver pladis UK&I Cake P&L with Budget targets of NSV, volume, TGC/TGC% and GP
• Develop pladis UK&I 3-year marketing strategy aligned with the VP Cake and pladis UK&I CMO, including portfolio, brand and channel play
• Build yearly brand plans, including Product, range, promotional and pack price architecture recommendation
• Manage development of pladis Cake marketing plans, across OOH, digital, social media, in-store, PR, and licencing opportunities
• Drive consumer and Shopper agenda, working with CMI partners to understand and leverage Insights
• Develop demand-centric innovation pipeline, in collaboration with pladis R&D and manufacturing
• Partner with Commercial Excellence team to lead and deliver projects on time in full
• Line management of 1 direct report and leadership and influence of cross-functional teams

• Marketing experience within Food / FMCG required
• Demonstrated ability to manage a sophisticated portfolio (preferably in confectionery)
• Consumer and Shopper champion with ability to leverage insights to build long-term sustainable strategy
• Multimedia comms campaign development and agency management experience
• Experience of partnering for development of channel specific commercial plans
• Inspiring storyteller and strategic thinker
• Cross-functional experience would be an advantage, preferably in a commercial function
• Line management experience preferred, with capability to influence and do through others

Cross-functional experience would be an advantage, preferably in a commercial function

• Annual Car allowance, paid monthly, with optional Car Salary Sacrifice Scheme
• Annual Incentive Plan (AIP)
• Opportunity to self-enrol into Health Cash Plan
• Private medical Insurance
• Enhanced parental leave and supportive phased return-to-work program
• Stakeholder Pension Scheme
• Life Assurance Cover upon enrolment to Stakeholder Pension Scheme
• 25 days + bank holidays
• Holiday Enhancement Scheme
• 1 Volunteering Day per year
• Cycle to work scheme
• Discounted gym membership – Carlisle and Chiswick only
• Discount and Cashback Scheme
• Access to Employee Assistance Programme
• Financial Wellbeing Support
• Access to great training and development opportunities