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Marketing Manager - Cake

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pladis

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Location:
United Kingdom , Chiswick Park, West London

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Category:
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Contract Type:
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Salary:

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Job Description:

The Marketing Manager Cake is part of pladis UK&I Cake Business Unit and member of the Cake Leadership Team. This role has end-to-end accountability for Cake marketing, from strategy to execution. This role will define the Cake Marketing strategy for pladis UK&I Cake, relevant for Grocery, Discounters and C&I, and drive Consumer to Shopper execution across Comms, innovation, activation and performance.

Job Responsibility:

  • Deliver pladis UK&I Cake P&L with Budget targets of NSV, volume, TGC/TGC% and GP
  • Develop pladis UK&I 3-year marketing strategy aligned with the VP Cake and pladis UK&I CMO, including portfolio, brand and channel play
  • Build yearly brand plans, including Product, range, promotional and pack price architecture recommendation
  • Manage development of pladis Cake marketing plans, across OOH, digital, social media, in-store, PR, and licencing opportunities
  • Drive consumer and Shopper agenda, working with CMI partners to understand and leverage Insights
  • Develop demand-centric innovation pipeline, in collaboration with pladis R&D and manufacturing
  • Partner with Commercial Excellence team to lead and deliver projects on time in full
  • Line management of 1 direct report and leadership and influence of cross-functional teams

Requirements:

  • Marketing experience within Food / FMCG required
  • Demonstrated ability to manage a sophisticated portfolio (preferably in confectionery)
  • Consumer and Shopper champion with ability to leverage insights to build long-term sustainable strategy
  • Multimedia comms campaign development and agency management experience
  • Experience of partnering for development of channel specific commercial plans
  • Inspiring storyteller and strategic thinker
  • Cross-functional experience would be an advantage, preferably in a commercial function
  • Line management experience preferred, with capability to influence and do through others

Nice to have:

Cross-functional experience would be an advantage, preferably in a commercial function

What we offer:
  • Annual Car allowance, paid monthly, with optional Car Salary Sacrifice Scheme
  • Annual Incentive Plan (AIP)
  • Opportunity to self-enrol into Health Cash Plan
  • Private medical Insurance
  • Enhanced parental leave and supportive phased return-to-work program
  • Stakeholder Pension Scheme
  • Life Assurance Cover upon enrolment to Stakeholder Pension Scheme
  • 25 days + bank holidays
  • Holiday Enhancement Scheme
  • 1 Volunteering Day per year
  • Cycle to work scheme
  • Discounted gym membership – Carlisle and Chiswick only
  • Discount and Cashback Scheme
  • Access to Employee Assistance Programme
  • Financial Wellbeing Support
  • Access to great training and development opportunities

Additional Information:

Job Posted:
January 08, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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