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As Marketing Manager, you will play a pivotal role in shaping and delivering Fresh's brand vision and marketing strategy. Working closely with key stakeholders across the marketing leadership team, you will lead the delivery of impactful marketing initiatives across both B2C and B2B audiences. This is a dynamic, fast-paced and highly collaborative position with the opportunity to take ownership of campaigns, enhance brand presence, and drive commercial performance across multiple channels. You will engage with stakeholders across the business as well as external clients, ensuring alignment and consistency in all marketing and brand-related activities. You will lead and manage the Graphic Designer, providing day-to-day support, setting clear objectives and KPIs, and ensuring ongoing development and training. Reporting into the Group Director of Marketing, Brand & Communications alongside the marketing leadership team with appropriate senior oversight. To support strong collaboration and team connection, the position is based in the office three days per week, with Monday as a core team day.
Job Responsibility
Lead and deliver non-divisional marketing campaigns across B2C and B2B audiences, ensuring strong multichannel execution and brand consistency
Build awareness of Fresh's offering, develop key stakeholder relationships, and identify new commercial opportunities including partnerships and additional revenue streams
Oversee internal and external communications, coordinate events and planning processes, and contribute to the ongoing development of Fresh's Be Programme
Manage marketing budgets, forecasting, and reporting on campaign performance to both clients and internal teams
Support wider strategic projects, lead on awards and industry initiatives, and ensure all marketing activity reflects and embeds the 'Fresh Difference' across the business
Requirements
Proven track record of managing and executing brand campaigns with a creative flair
Strong understanding of brand strategy and experience applying brand execution models
Experience in implementing brand changes and ideally being part of a rebrand process
Exceptional written communication skills with the ability to create compelling content for various marketing channels
Experience in working for a group company or managing multiple products/brands
Proficient in Canva (ability to create marketing collateral and promotional content)
What we offer
25 days of annual leave (increasing with tenure)
Hybrid working arrangements
Cycle to work scheme
Access to 'Your Wellbeing' programme & OpenUp – a confidential wellbeing platform