Marketing Manager, Brand & Audience Insights

The Marketing Manager, Brand & Audience Insights is responsible for translating Farber’s brand strategy into clear, insight-led marketing. This role ensures all marketing efforts are grounded in a deep, evidence-based understanding of the customer. Reporting to the Senior Manager, Integrated Marketing, you will partner with Integrated Marketing, Client Marketing, Content, Creative, CX, and Analytics to enable consistent, insight-led execution across the full customer lifecycle. This role ensures the right message reaches the right audience, informed by a data-backed understanding of customer behaviour, motivations, and needs.