Marketing Manager / B2B

• Design and implement the country-level marketing plan, ensuring high return on investment and supporting delivery of targets and results
• Develop and execute integrated marketing strategies to protect and grow the full product portfolio, while driving customer acquisition and retention
• Own and co-develop marketing, media and communications briefs for customer value propositions in scope together with Marcom to run effective digital and traditional marketing campaigns to deliver business objectives
• Lead prospecting, lead generation and CRM initiatives to increase volume and profitability in alignment with the strategy
• Build deep understanding of the products and services by conducting market research, gathering customer insights and analysing competitors in collaboration with Sales Team
• Perform customer, competitor and market share analysis to identify market needs and shape compelling customer value propositions
• Ensure Sales Team is equipped with relevant product knowledge and aligned with the value proposition to effectively address customer expectations
• Manage and optimize multi-channel marketing campaigns-including digital advertising, email marketing, and social media-by analysing performance metrics and applying insights to improve results
• Build and maintain strong relationships with internal and external stakeholders, including resellers, customers, suppliers, and agencies
• Foster marketing synergies with B2C Marketing Team to ensure consistent messaging and strategic alignment
• Support the development of marketing professionalism across the region by sharing best practices and actively engaging with marketing colleagues in other countries and business units
• Provide ongoing support to Sales Team and monitor business progress against predefined KPIs to ensure alignment and continuous improvement

• A bachelor's degree in a relevant field
• 7-10 years of experience in marketing management
• Possesses a strong commercial acumen and a deep passion for B2B marketing and customer-centric strategies, with a relentless focus on prioritization to drive growth
• Demonstrates a high-performance mindset, consistently delivering quality outcomes
• Proactive and self-motivated, with a sense of initiative and the ability to build and maintain relationships across a wide range of stakeholders
• Strong analytical capabilities, with the ability to synthesize executive-level insights and communicate them effectively through impactful presentations
• Strong communication skills
• Fluent in English

Great career opportunity in a leading global company