Marketing Manager, AI Infra Summit Job at Kisaco Research

Job Description

Sitting at the intersection of artificial intelligence, cloud infrastructure, and enterprise technology, this role requires a strategic understanding of how hyperscalers, startups, investors, and infrastructure innovators are building the foundation of the AI ecosystem. You’ll support to drive the end-to-end marketing strategy for Kisaco Research’s largest event – AI Infra Summit. This role will focus on driving large audience numbers, and delegate revenue through omnichannel lead generation. You will work to attract some of the largest tech companies in the world and be behind those driving influence within the market.

Job Responsibility

Response Analysis & Strategy Formulation: Developing and delivering cohesive marketing campaigns that achieve targeted delegate registrations and revenue across portfolio topics
Lead Generation: Building and researching a relevant lead database through partnerships and sourcing
creating dynamic campaigns to attract and begin conversations with potential members and clients
Event Budget Management: Managing the marketing budget for each event campaign and portfolio topics
Stakeholder & Media Partnership Management: Continually source and maintain positive relations with partners (speakers, sponsors, media, and prospects) for innovative ways to increase measurable value for the business
Site management / SEO/PPC & SEM: Monitor and continually improve organic and paid search results to increase web traffic, plus overall event site management (content and design.)
Database Management: Utilise the CRM (Salesforce and Hubspot) to generate list build strategies and for reporting
Event and Event Site analytics: Manage all event weekly trackers, site analytics and closely measure performance of activity, promotions, and usability
Cross department collaboration: Work closely with production and sales teams, plus external web developers, designers, and other external teams
Copywriting and Content: Create dynamic and exciting copy for all marketing material (onsite and offsite at events), ensures that web content, web offers, and online elements are continually evaluated, updated, and enhanced, creates, and executes strategic media/content partnerships for site stickiness
Social Media & Community: Maintain Customer Engagement online through LinkedIn, Facebook, Twitter (and others) with interesting topic discussions, active participation in conversations online, as well as repurposing and promoting content
Line Management & Leadership: No direct reports at present but scope in the future but there is an expectation to contribute to team training schedule and oversee campaign performance and lead on strategy with the production department

Requirements

Great communication skills both written and verbal
English Fluency
right to work in the UK
Ability to write crisp engaging marketing copy for a technical/scientific audience
Highly organised, methodical, and process-driven
Expert in successful negotiation tactics with senior media individuals
High level of attention to detail
Track record of delivering campaigns/ projects to deadline and budget
Results-driven - ensure that event plan fulfils strategic goals and drives the required business results
Confidence in Marketing strategy, growth planning and multi-channel execution
Very strong interpersonal skills - ability to engage and influence a range of people and characters
Experience: 3 years +

Nice to have

Ambition and drive: Demonstrates a strong desire to succeed, setting high standards and striving for continuous improvement
Flexibility under pressure: Adapts quickly to changing circumstances, remaining calm, accurate, and solution-oriented when challenges arise
Collaboration: Works effectively as part of a team, contributing positively and supporting colleagues to achieve shared goals
Innovation: Stays abreast of industry trends and new technologies to improve event delivery
Resilience and adaptability: Maintains focus and performance in demanding situations, showing persistence and a positive attitude

What we offer

Career progression based on performance, not tenure
£100 personal development budget & £200 personal wellness budget
Hybrid working (3 days in office, 2 from home)
25 days of annual leave (in addition to bank holidays) + an additional day off for your birthday each year. 1 extra day of annual leave per year up to 30 days total
Regular social and charitable events and annual Summer & Christmas parties
A role with purpose – helping shape the future of key global industries

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Marketing Manager, AI Infra Summit

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