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The hiring client is a Global Technology Company hiring for a Marketing Manager to develop marketing strategy and drive campaigns for their space in Films & Series specific to the Taiwanese Market.
Job Responsibility:
Leading all aspects of 360 Marketing Strategy for Taiwanese Film & Drama Titles including launch activation, paid media, social engagement
Manage vendors, creative and media agencies closely to execute and deliver top class campaigns for the Taiwan Market
Work closely with various stakeholders across different teams including Marketing, PR, Content etc
Analyze campaign data and metrics to derive insights and identify optimization opportunities
Requirements:
5+ years experience in running 360 Marketing Campaigns for Taiwan Market from strategy development to execution (including Media Planning, Execution across different touch points, Production oversight)
Strong experience/exposure working on campaigns for Taiwanese Pop Culture, Entertainment or Gaming scene is highly preferred
Strong experience with paid and organic social media
Deep understanding of consumer behaviour, insights and translating to creative strategy and campaigns
Ability to manage multiple campaigns and projects independently and well
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