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In this exciting role, you will drive strategic marketing solutions to help NRMA achieve objectives and targets, specifically in relation to our roadside and motoring portfolio. The role is responsible for leading the annual marketing plan for motoring products, and other roadside initiatives as required, to achieve demand (lead generation), acquisition & retention targets. This role works with the business stakeholders to assist on the creation of compelling offers, propositions & communication channels to meet these targets and by developing and executing best in class marketing campaigns within the marketing budget.
Job Responsibility:
Manage the product portfolio communications platform across Media, Comms and Creative
Work with Product Managers and Sales & Operations team to develop and test compelling product propositions, offers and channel mix as part of product proposition
Develop segmented campaigns or testing based on prior learnings and identified opportunities
Work closely with the Data team to use data analytics and test and learn methodologies across media and owned channels to help direct future campaigns
Development and overseeing of end-to end batteries and other roadside/motoring products marketing campaigns across all relevant media channels
Maintain spend within batteries and other motoring products budget for annual business planning approval
Requirements:
Tertiary level qualification in marketing or business
5+ years’ experience specifically in marketing
Exceptional stakeholder management skills at all levels
Experience in developing annual marketing communications plans and reports
Experience in budget preparation and tracking
Experience managing cross functional teams
Strong numerical and analytical skills
Strong influencing and persuasion skills
Ability to develop strategic plans and drive the marketing strategy agenda for portfolio
Nice to have:
Ideally experience with Google Looker Studio, META and / or Braze but not essential
What we offer:
Progressive flexibility and well-being benefits to balance all of life's priorities
Travel discounts on car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
Complimentary myNRMA membership including discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
Opens the door to other opportunities across the NRMA Group
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