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Join an innovative leader in consumer technology and entertainment, partnering with Aquent Talent, as we seek a dynamic marketing professional to shape the future of interactive entertainment! This is an unparalleled opportunity to drive the marketing strategy for cutting-edge devices and accessories within a rapidly evolving industry. You will play a pivotal role in bringing exciting new products to market, influencing consumer perception, and contributing directly to the success of a globally recognized brand in the interactive entertainment space. If you thrive in a fast-paced environment, possess a passion for compelling storytelling, and are ready to make a significant impact on product launches and partner programs, we invite you to contribute your expertise to our collaborative and passionate team.
Job Responsibility:
Support the comprehensive go-to-market (GTM) execution for new device initiatives and key accessory programs
Develop and manage the rollout of product and promotional messaging across internal and external partners
Oversee GTM communications, including meeting calendars, agendas, content, reporting, and follow-ups
Drive GTM execution, encompassing channel support overview, alignment, and performance reporting
Maintain the GTM calendar, proactively tracking milestones to ensure timely delivery of all commitments
Manage product sample inventory and loaner programs, coordinating device readiness and developing best practices for loaner users
Translate complex product information into clear, compelling stories that engage and inform target audiences
Support ad-hoc requests for marketing content and deliverables
Build and manage the third-party accessory marketing calendar in collaboration with internal teams and partners
Drive demand generation through strategic marketing activities during key product and public relations beats
Foster strong partner collaboration, developing communication pipelines, coordinating marketing activities, and managing asset procurement
Execute marketing campaigns across owned channels, including digital platforms, social media, and influencer programs
Facilitate submissions, reviews, and approvals for marketing assets
Requirements:
10+ years of overall professional experience in the field
A Bachelor’s degree in Marketing or a related field is required
8+ years of experience in storytelling within a marketing role, specifically building presentations for product launches and distilling complex data into straightforward narratives
8+ years of experience demonstrating strong strategic marketing skills and excellent communication skills
5+ years of experience within the interactive entertainment/gaming industry
Proven experience in product marketing, go-to-market execution, or similar roles in technology or interactive entertainment
Strong project management and organizational skills with the ability to manage multiple priorities effectively
Excellent written and verbal communication skills
Familiarity with marketing strategies for physical and digital products, including merchandising and demand generation
Ability to work cross-functionally with various teams, including engineering, marketing, retail, and public relations
A collaborative mindset and strong relationship-building skills
Nice to have:
Experience with interactive entertainment devices or consumer technology products
Knowledge of licensed partnerships and third-party product marketing
Proficiency in logistics and sample management
Familiarity with interactive entertainment subscriptions and cloud gaming technologies
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