Marketing Manager – Dentistry Shows Job at CloserStill Media (London)

Job Description

The purpose of this role is to help produce and deliver the marketing strategy promoting our events to delegates and exhibitors. You will be a fluent English speaker working across the marketing mix to promote our dentistry events taking place in the UK.

Job Responsibility

Work with the Group Marketing Manager Marketing Director and Event Director plus the wider team to develop and implement marketing strategy positioning key messages and product strategy
Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria
Manage the creative/design process for marketing material including updating existing materials and creating new material in line with the marketing strategy
Work with the sales team to create sales campaigns focused on both new client growth and increased client retention including messaging to drive revenue across all products such as digital sponsorships and future revenue opportunities
Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging
Lead on messaging and writing for outbound reach to customers
Collaborate with partners to develop marketing campaigns lead generation strategies and compelling materials for all revenue streams across live and digital products
Work in partnership with the Content Lead to develop and align the content and marketing strategy with regular checkpoints throughout the campaign
Collaborate with the Content Lead on the planning delivery and execution of the event app as well as any virtual/hybrid proposition
Ensure all relevant stakeholders including Content Leads have reviewed external marketing materials before sign-off to maintain editorial consistency across show brands
Regularly review the marketing plan response rates/KPIs attendee demographics and industry best practices making recommendations and adjustments as appropriate
Oversee and execute community building and social media strategies that drive engagement interaction brand affinity and audience experience
Manage database and list development with support from the business intelligence and data teams
Provide accurate and timely reporting of key marketing statistics and forecasts
Manage marketing budgets and purchase orders liaising with Finance on reporting requirements
Manage all planning and execution of the registration process for visitors
Own delivery of delegate visitor and attendee revenue generation including development of pricing strategies and reporting
Support the Group Marketing Manager Marketing Director and Event Director in determining and executing business development strategy

Requirements

Great writing skills in English
Ability to produce creative and well-thought-out marketing plans
Ability to manage multiple projects and deliver on time
Strong IT skills and systems management e.g. experience working with CRM and CMS platforms databases email marketing and marketing automation software
Knowledge of data protection regulations and experience ensuring compliance in relation to email marketing and data sharing with third parties
Able to identify search words and key terms to be used in data segmentation based on industry knowledge
Experienced in devising and implementing digital marketing strategies and campaigns
Solid knowledge and experience using digital marketing tools e.g. Google Analytics Google Ads
Commercial acumen to develop sales-led marketing initiatives
Ambition to develop your marketing career
Have something to teach us about social media
Get on well with people from all walks of life with the ability to network and make new friends quickly
Hold grace under pressure
Good attention to detail
Flexibility to accommodate extended working hours as needed around key show times
A fabulous sense of humour

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Marketing Manager – Dentistry Shows

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