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The Global Marketing Manager, Cell Therapy is responsible for developing and overseeing the execution of the Cytiva marketing plan for driving share gain in the development and manufacturing of cell-based therapeutics and related workflows. This includes segmenting the market, developing target personas and aligned value propositions and an omni-channel campaign focused on driving business throughout the commercial funnel.
Job Responsibility:
Align with senior business leaders on marketing targets (leads, lead conversion rates, win rate, etc…) to support the cell therapy business objectives
Drive commercial excellence across the cell therapy business unit around developing and accelerating the orders funnel
Drive development of marketing plan in collaboration with Marcom and field marketing teams
Work cross functionally and be accountable for the successful execution and performance of campaign messaging and tactics
Improve processes critical to the functioning of the marketing function using Danaher Business Systems (DBS) methodology
Requirements:
Masters’s degree or higher
5+ years experience in a commercial, marketing, or product management position
3+ years experience in owning a territory or portfolio revenue number and a history of success in driving growth
Demonstrated success in product development and launch
Managed and allocated a budget in line with organizational goals
Approximately 15% customer and internal travel required
Nice to have:
Use of a Danaher Business Systems commercial tool such as Launch Excellence, Customer-Centric Product Definition, or Growth Room
Experience in gene therapy, or advanced therapies
What we offer:
Broad array of comprehensive, competitive benefit programs that add value to our lives