Marketing leader, Randstad

Marketing leader

Randstad

Location:
China, Shanghai

Category:
-

Contract Type:
Not provided

Salary:

500000.00 - 650000.00 CNY / Year

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Job Description:

Scope: Greater China, Hong Kong, Korea

Job Responsibility:

Build up and organize the marketing team
Establish a decentralized marketing organization with one local marketing person per city
Liaison with local Key Opinion Leaders (KOLs)
Build up a Key Opinion Consumer (KOC) community
Organize events in the city
Engage with customers in-store to understand customer profiles
Produce local content for social media
Manage HQ communications as marketing and communication decisions are also made with the Creativity Direction team based in Europe
Work with a PR Agency in Korea and leverage Korean assets for the China market

Requirements:

5 to 7 years of marketing experience
Open to candidates from various backgrounds, including local competitors or different industries
Mindset to manage a team across different territories
Experience with community-driven marketing strategies
High Energy: Possess passion and confidence to launch a new brand
Entrepreneurial: Ability to work within a budget of 500k Euro for the first year and generate impactful ideas with a high ROI
Strong communication and persuasion skills

Additional Information:

Job Posted:
June 01, 2025

Expiration:
August 13, 2025

Employment Type:

Fulltime

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