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Marketing Lead

New Zealand, Christchurch Employment contract · Job Posted April 27, 2026
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Job Description

As Marketing Lead, you will drive the end-to-end delivery of marketing initiatives that create measurable commercial value across Farmlands. This role blends strategic thinking with hands-on execution, taking high-impact opportunities from concept through to delivery.

Job Responsibility

  • Lead the development and delivery of integrated marketing campaigns from strategy through to execution and optimisation
  • Use customer data and insights to inform targeting, messaging and ongoing performance improvement
  • Work with media and creative agency partners, and the in-house studio, to manage end-to-end campaign delivery
  • Ensure all marketing activity and creative output is on-brand, authentic and resonates with rural customers and shareholders
  • Build and maintain strong relationships with internal teams, regional leaders, and retail stakeholders — translating frontline insight into more relevant, better-executed marketing

Requirements

  • 5+ years’ marketing management and campaign experience across a wide range of marketing channels and tactics
  • Sound knowledge of marketing strategy and execution across B2B, B2C and service industries
  • Demonstrated experience using data and customer insights to inform practice and campaigns
  • Excellent planning and programme management skills
  • A collaborative, creative mindset with the ability to influence, lead and deliver high-quality outcomes

What we offer

  • Sick leave from Day 1
  • Paid birthday leave
  • Leave purchase opportunity
  • Access to learning platform The Greenhouse and LinkedIn Learning with ongoing development opportunities
  • Staff discounts at Farmlands stores
  • Exclusive shareholder offer

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