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Our client is a marketing SaaS platform helping mid-market and enterprise brands organise and activate content to drive measurable brand performance – through deeper audience engagement, data acquisition and sponsorship activation. Following success from founder-led sales and the recent hires of a Sales Lead and a Customer Success Lead, they’re now ready to bring on a hands-on, strategic marketer to build their marketing engine from the ground up and help scale the next phase of growth.
Job Responsibility:
Develop and execute a full-funnel marketing strategy to increase visibility,drive inbound and support the Sales team with pipeline growth
Analysing product performance and customer data to refine the ICP and prioritise high-value segments within a large total addressable market (TAM)
Create high-converting content: landing pages, case studies, blog posts, videos and social – to fuel campaigns and sales enablement
Build a consistent digital presence, by owning brand messaging, shaping visual identity and keeping the website up to date
Partner with Sales and Customer Success to produce collateral, amplify success stories, tighten feedback loop and highlight the great work the company is doing
Plan and run targeted campaigns across key verticals to support sales efforts, whilst measuring their success to use data for further refinement
Select and manage the most effective marketing channels – from organic and paid toand events and partnerships
Identify resource gaps in the marketing function and play a lead role in building the future marketing team as the company scales
Requirements:
At least 3 years in a marketing leadership role, with previous hands-on experience across key marketing functions. Management experience is a bonus
Background in MarTech, ideally working with or marketing to consumer-led or audience-focused brands
Proven generalist skill-set – with hands-on experience in content, demand gen and product marketing
You’ve led or contributed meaningfully to a startup growth journey, building marketing from the ground up
Confident analysing data to refine ICPs shape positioning and optimise campaign or content strategy
Strong cross-functional collaborator with the ability to lead and deliver high-impact projects across teams
Comfortable with modern marketing stack: CRM (Pipedrive), CMS (Webflow), analytic tools and creative platforms (Figma, Canva)
Excellent written and verbal communicator – clear, compelling, and audience-aware
What we offer:
Performance bonus
Potential stock options for long-term incentives
Remote-first working policy
Opportunities for rapid career progression into leadership
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