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Randstad Logo Randstad · -

Marketing Lead

Canada, Toronto 80000.00 - 95000.00 USD / Year · Job Posted May 03, 2026
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Job Description

Our client, a global leader in innovative consumer technology and smart home solutions, is seeking a hands-on Marketing Manager to lead their North American marketing efforts. This is a pivotal role for a strategic thinker who isn't afraid to dive into the operational details of performance marketing, eCommerce, and creative leadership. Based in their Downtown Toronto HQ, this role offers the chance to drive growth for a world-renowned brand while managing a talented multidisciplinary team.

Job Responsibility

  • Define campaign structures, targeting strategies, and messaging for Meta, Google, and Amazon Ads
  • Manage and guide the Ads Manager to ensure performance targets (ROAS, CAC) are met
  • Approve budgets, scaling strategies, and rigorous testing roadmaps
  • Own the strategy for email and SMS (Klaviyo), managing flows for abandoned carts, welcome series, and retention
  • Lead the content strategy for Amazon, ensuring PDPs and storefronts are optimized for conversion
  • Act as the primary liaison for Shopify-related tasks and web optimizations
  • Oversee the design of landing pages, banners, and digital assets
  • Collaborate with the creative team on UI/UX considerations to ensure brand alignment across all digital touchpoints
  • Provide clear direction and set KPIs for the Graphic Designer, 3D Artist, Marketing Assistant, and Ads Manager
  • Manage team workloads and ensure the quality of output aligns with global brand standards

Requirements

  • 5+ years in digital marketing with a proven track record of full campaign ownership
  • Deep understanding of paid media (Meta, Google, Amazon Ads) and experience overseeing high-spend performance budgets
  • Strong background in Shopify and Amazon marketplace ecosystems (A+ content, Storefronts, and SEO)
  • Hands-on experience with email and SMS strategy, specifically utilizing Klaviyo for segmentation and flow optimization
  • Demonstrated experience managing or mentoring a team to meet tight deadlines and quality standards
  • Ability to translate complex data into actionable creative and spend optimizations
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