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Marketing Lead

somersetcountycc.co.uk Logo

Somerset Cricket

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Location:
United Kingdom , Taunton

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Category:
-

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Contract Type:
Employment contract

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Salary:

29000.00 - 32000.00 GBP / Year
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Job Description:

An exciting opportunity has arisen for an innovative, creative and passionate Marketing Lead to join our award-winning commercial team. The main purpose of this role is to support revenue growth at the Cooper Associates County Ground from a conference and events and cricket perspective.

Job Responsibility:

  • Support revenue growth at the Cooper Associates County Ground from a conference and events and cricket perspective
  • Adopt marketing activities to grow membership and ticketing base through e-marketing and other marketing campaigns
  • Lead audience acquisition and retention efforts by analysing the success of engagement campaigns
  • Develop innovative multi-channel strategies to attract prospects
  • Report on campaign performance
  • Effectively manage relationship and events marketing
  • Create amplification networks across external stakeholders to maximise marketing opportunities
  • Oversee the invitation strategy aimed at attracting new cricket audiences
  • Coordinate themed cricket events
  • Work closely with the wider commercial team and external partners to deliver successful events such as festivals and family days
  • Provide strategic leadership of email marketing and data management
  • Manage communication channels
  • Drive database growth through automation and profiling strategies
  • Ensure best practices are followed
  • Conduct audience research to identify new prospects
  • Support the creation of targeted campaigns for ticketing and memberships
  • Continuously analyse to optimise marketing efforts
  • Provide strategic support to the commercial department and partnership activations
  • Ensure sponsors receive prominent exposure
  • Ensure merchandise, ticketing, and hospitality initiatives are effectively promoted
  • Produce regular reports
  • Analyse client data to inform growth strategies
  • Support sponsorship and activation campaigns
  • Collaborate on digital marketing initiatives
  • Maintain advertising materials
  • Contribute to the overall marketing strategy with fresh ideas
  • Develop an events strategy for the venue
  • Manage customer feedback processes
  • Maintain external stakeholder relationships

Requirements:

  • Proven experience in marketing, communications, or brand management
  • Strong track record of delivering integrated campaigns across digital, social, email, and traditional channels
  • Experience in event marketing and management
  • Experience utilising data marketing and analytics to derive business insights
  • Expertise in developing and managing influencer or strategic partnerships, CRM systems, and marketing automation tools
  • Experience working with agencies, suppliers, and internal stakeholders to execute campaigns
  • Skilled in producing marketing collateral
  • Hold a marketing qualification such as CIM, degree or equivalent
  • Experience in both B2B and B2C campaigns, including paid social, PPC, and SEO
  • Strong analytical, organisational, and communication skills
  • Commercial awareness and the ability to manage multiple projects effectively
  • Innovative, creative, proactive, and highly motivated
  • Detail-oriented and committed to delivering quality
  • Comfortable taking ownership and delivering results
  • Skilled negotiator and influencer
  • Adopts a collaborative working approach
  • Eligible to work in the UK
What we offer:
  • Access to health benefits and employee assistance programme
  • Continued professional development support
  • Free parking

Additional Information:

Job Posted:
January 15, 2026

Expiration:
January 29, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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