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Marketing Lead, Sports

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Whatnot

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Location:
United States , New York, NY ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

170000.00 - 230000.00 USD / Year
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Job Description:

Marketing Lead for the Sports Cards & Memorabilia category, the largest category by GMV. Responsible for delivering best-in-class marketing, owning industry-defining big bets, and obsessively pursuing category growth.

Job Responsibility:

  • Define the strategy for sports marketing and develop big-bet initiatives designed to break through at an industry level, in service of our company goals
  • Own the end-to-end planning and execution of our largest marketing initiatives, including our brand presence at The National and Whatnot Card show
  • Develop and manage relationships with industry-level leaders, from influencers, sellers, manufacturers and other key partners
  • Manage a high performing team responsible for owning buyer acquisition, including devising product release moments, campaigns and events that generate community buzz & grow demand
  • Is responsible for monitoring, understanding and reporting out on demand-side performance as well as measuring the efficacy of the work that moves these metrics

Requirements:

  • 8+ years of marketing experience in a fast-paced environment
  • 8+ years of experience in category marketing or sports marketing with a high level of proficiency in managing demand-side business, including defining & tracking growth KPIs
  • expertise in developing industry-defining campaigns that deliver both impact for the brand and the bottom-line for the business
  • owned IRL and event experiences as part of marketing responsibilities with proven track records of tying them to business impact
  • experience and an interest in working directly with influencers, creators & other industry partners within the sports card space
  • immersed in internet culture & deeply entrenched in how to market to communities
  • problem solver with strong program management skills, people management experience and can lead a high-performing team
  • highly proficient with storytelling using data, inclusive of being able to use data analytics tools to pull together the data needed
  • experience at a high-growth startup, marketplace, or creator-focused platform
  • scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed
What we offer:
  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
  • Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
  • Retirement
  • 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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