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Marketing Lead Spain & Portugal

Germany, Berlin · Job Posted April 12, 2026
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Job Description

The Marketing Lead for Spain & Portugal drives Consumer Marketing in the respective region. In this role you are responsible to bring the local voice and the market insights to life, to drive the value proposition, brand perception and growth in the region. This role is Berlin based and relocation is necessary. This is a parental leave cover and will have a limited contract.

Job Responsibility

  • Drive Consumer Marketing in the Spain & Portugal region
  • Bring the local voice and the market insights to life
  • Drive the value proposition, brand perception and growth in the region
  • Work closely with the Southern Europe teams to grow market share through awareness and consideration driving Marketing initiatives
  • Execute and lead Zalando’s Marketing Strategy to meet the business and growth KPIs in the market
  • Work in a cross functional team to define core audiences and how to win them over
  • Understand market dynamics and upcoming trends to inform the go-to-market-strategy
  • Unlock effectiveness and efficiency wins by scaling best practices across the region
  • Win new customers, drive the brand perception and deeply understand the consumer and the market
  • Collaborate in the development of global Marketing initiatives, planning and executing local amplifications
  • Manage the regional media spend in the market
  • Lead the business in the market in strong collaboration with key business units and stakeholders

Requirements

  • 7+ years of relevant Marketing and Commercial experience
  • Proven track record in driving market share growth
  • Local competency/experience in the respective region is a strong plus, especially for the Spanish market
  • Experience executing and planning Regional/Country Marketing Strategy
  • Deep expertise in reaching and engaging users, audiences, and segments through a targeted value proposition and marketing strategy
  • Experienced in getting things done in a fast-paced and ongoingly changing matrix-structured organisational environment
  • Highly reliable business partner, passionate and able to choose the right battles (prioritisation)
  • Strong communicator
  • Excellent English skills and able to manage various stakeholders effectively
  • Drive and build healthy inclusive teams promoting diversity

Nice to have

Local competency/experience in the respective region, especially for the Spanish market

What we offer

  • 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
  • 2 paid volunteering days a year
  • Hybrid working model with up to 60% remote per week
  • Work from abroad for up to 30 working days a year
  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Wellhub, formerly Gympass)
  • Mental health support and coaching available
  • Drive your development through our training platform and biannual peer-to-peer review

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