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The Marketing Lead for Spain & Portugal drives Consumer Marketing in the respective region. In this role you are responsible to bring the local voice and the market insights to life, to drive the value proposition, brand perception and growth in the region. This role is Berlin based and relocation is necessary. This is a parental leave cover and will have a limited contract.
Job Responsibility
Drive Consumer Marketing in the respective region
Bring the local voice and the market insights to life
Drive the value proposition, brand perception and growth in the region
Work closely together with the Southern Europe teams to grow market share through awareness and consideration driving Marketing initiatives
Execute and lead Zalando’s Marketing Strategy to meet the business and growth KPIs in the market
Work closely together in a cross functional team to define core audiences and how to win them over
Have a sharp eye on and understand in-depth the market dynamics and upcoming trends
Unlock effectiveness and efficiency wins by scaling best practices across the region
Win new customers, drive the brand perception and deeply understand the consumer and the market
Collaborate in the development of global Marketing initiatives, planning and executing local amplifications
Manage the regional media spend in the market with the goal of maximising the effectiveness of our investment
Lead the business in the market in strong collaboration with key business units and stakeholders
Requirements
7+ years of relevant Marketing and Commercial experience
Proven track record in driving market share growth
Local competency/experience in the respective region is a strong plus, especially for the Spanish market
Experience executing and planning Regional/Country Marketing Strategy
Deep expertise in reaching and engaging users, audiences, and segments through a targeted value proposition and marketing strategy
Experienced in getting things done in a fast-paced and ongoingly changing matrix-structured organisational environment
Highly reliable business partner, passionate and able to choose the right battles (prioritisation)
Strong communicator
Excellent English skills and able to manage various stakeholders effectively
Drive and build healthy inclusive teams promoting diversity
Nice to have
Local competency/experience in the respective region, especially for the Spanish market
What we offer
27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review