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Marketing Lead - Financial Services

United Kingdom, London Employment contract · Job Posted January 30, 2026
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Job Description

This is a permanent opportunity for an experienced senior marketing manager to lead marketing for our Financial Services sector - one of PA’s most dynamic and strategically important areas. Financial Services sit at the heart of how people live, work, and plan for the future – underpinning everything from access to banking and insurance to long‑term financial wellbeing. At PA Consulting, we see the sector as a critical force for trust, resilience, and societal progress – empowering our clients to innovate responsibly, navigate complex regulation, and unlock the full potential of technology. Our work spans banking, insurance, and wealth and asset management, helping clients build safer financial systems, strengthen customer relationships, modernise operating models, and harness data and AI to create sustainable, transparent, and future‑ready services.

Job Responsibility

  • Strategy and planning – identify marketing opportunities and sector insights to develop integrated marketing campaigns which raise the profile of the PA brand, position us as the go-to partner for end-to-end innovation and generate demand for our services
  • Integrated marketing campaigns – execute integrated marketing campaigns across virtual and physical events, website, PR, social media channels, advertising, sales collateral, demonstrations, awards, associations, etc.
  • Thought leadership development – work with subject matter experts to evolve and package our content so that they can be communicated effectively in target accounts and the general market
  • Brand management – ensure that all marketing activities promote and develop the PA brand, proactively acting as ambassador for PA’s purpose and brand
  • Marketing operational management – maintain accurate and timely budgeting and KPI reporting at sector, geographic and global marketing levels
  • Client relationship management – capture and track client contact information and grow the contact database
  • Build and deliver specific account activity and issue led programmes
  • Global marketing - participation and leadership of wider marketing initiatives as required and from time to time

Requirements

  • Minimum 5 years’ experience leading B2B marketing campaigns including digital and social media, thought leadership and content, event delivery, email marketing, account-based marketing, etc.
  • A versatile marketer comfortable with both strategic planning and hands-on execution
  • Self-starter with ability to manage multiple projects and deadlines
  • Team-player able to successfully build strong working relationships across all levels of the business
  • Positive attitude, appetite to learn and focus on strong teamwork
  • Excellent attention to detail and written communication
  • Ability to work independently and proactively engage with key stakeholders on progress and objectives
  • Professional services background preferable but not essential
  • Knowledge of the Financial Services sector is an advantage

Nice to have

  • Professional services background
  • Knowledge of the Financial Services sector

What we offer

  • Health and lifestyle perks accompanying private healthcare
  • 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
  • Generous company pension scheme
  • Opportunity to get involved with community and charity-based initiatives
  • Annual performance-based bonus
  • PA share ownership
  • Tax efficient benefits (cycle to work, give as you earn)
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