CrawlJobs Logo

Marketing Lead, EMEA

United Kingdom, London · Job Posted February 18, 2026
Apply Position
Job Link Share

Job Description

We’re hiring our first marketer in EMEA to build and scale our regional pipeline engine from the ground up. This role will own our new business pipeline goals for the region and be responsible for designing and executing a full-funnel demand generation strategy that drives awareness, pipeline, and revenue. This is a hands-on role for a marketer that thrives in builder mode, across digital and in-person programs - someone who can think strategically, execute across channels, and partner closely with sales to accelerate growth. You’ll act as the revenue marketing team’s on-the-ground field marketer in EMEA, while leveraging global playbooks, campaigns, and infrastructure from our North America team.

Job Responsibility

  • Own EMEA Demand & Pipeline
  • Execute Across the Full Funnel
  • Field & Event Marketing
  • Sales & Cross-Functional Partnership

Requirements

  • 6-8+ years of B2B SaaS demand generation experience, ideally in high-growth environments
  • Proven experience owning a regional pipeline number and driving measurable revenue impact
  • Strong marketing generalist skillset
  • Experience executing field marketing and in-person events
  • Deep comfort partnering with Sales
  • Experience localizing or building marketing programs for EMEA markets
  • Highly organized, self-directed, and comfortable working autonomously as a first regional hire
  • Data-driven mindset with a strong bias toward testing, learning, and optimization
  • Candidates must have the unrestricted right to work in the United Kingdom.

What we offer

  • Private Medical & Dental insurance, covered at 100% for you and dependents
  • Life assurance and Income Protection
  • Generous leave policies, including parental leave, medical leave, and compassionate leave
  • Family-forming support through Maven for you and your partner
  • Monthly stipends for wellbeing, hybrid work, and (if applicable) phone use
  • Standard pension contribution scheme
  • Regular team events to connect, recharge, and have fun
  • The opportunity to help build the company you want to work at

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Marketing Lead, EMEA

8 matching positions

Regional Marketing Lead, EMEA

As Regional Marketing Lead for EMEA, you oversee Supercell’s marketing and marke...
Location
Location
Finland , Helsinki
Salary
Salary:
Not provided
supercell.com Logo
Supercell
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven success developing and executing marketing strategies that drive engagement and growth
  • Ability to lead through influence, build cross-functional alignment, and advocate effectively at global levels
  • Strong analytical mindset – confident using data to make decisions and evaluate performance
  • Deep understanding of EMEA markets, with sensitivity to cultural and linguistic nuances across key territories and a focus on Germany
  • Experience collaborating with multiple teams (e.g. marketing, creative, product, operations, community) across regions
  • Excellent communication, project management, and organizational skills
  • A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge
  • Passion for games and for building authentic connections between brands and players
Job Responsibility
Job Responsibility
  • Own regional marketing leadership for EMEA, connecting Supercell’s games with players through authentic, locally resonant marketing, partnerships, and activations
  • Work with Game Marketing Leads to align regional activities with each game’s overall marketing strategy and creative direction
  • Collaborate closely with EMEA and DACH game strategists / marketers to plan and execute in-market campaigns, events, and localized content initiatives
  • Lead activations in EMEA across media, influencers, events, and community
  • Identify and unlock regional marketing and partnership opportunities
  • Partner with the Head of International Marketing to shape regional priorities and ensure local efforts contribute to Supercell’s long-term growth goals
  • Plan, hire and manage a multi-functional and a multi-market team over time
  • Set and communicate clear goals, drive executional excellence, and cultivate a team culture rooted in Supercell’s values
  • Provide strategic mentorship and operational coaching
  • Develop and execute local media plans
What we offer
What we offer
  • Relocation support
  • Compensation and benefits structured with the employee in mind
  • Freedom and independence to succeed
  • Fulltime
Read More
Arrow Right

Senior Partner Marketing Lead - EMEA

This is a rare opportunity to shape and scale partner marketing across EMEA for ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
lumalabs.ai Logo
Luma AI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in partner marketing, ecosystem marketing or strategic field marketing within AI, SaaS, enterprise technology or creative platforms
  • A strong understanding of the EMEA partner ecosystem, including agencies, consultancies, cloud providers and technology alliances
  • A strategic thinker with a strong bias toward execution who is comfortable operating in fast-moving, high-growth environments
  • An excellent communicator able to influence both senior internal stakeholders and external partners
  • Highly organised with the ability to manage multiple partner programmes simultaneously while delivering measurable commercial outcomes
Job Responsibility
Job Responsibility
  • Develop and execute joint marketing strategies with Luma’s key ecosystem partners across EMEA, including cloud providers, creative technology partners, agencies and system integrators
  • Launch co-marketing campaigns and partner programmes designed to drive awareness, pipeline and product adoption across enterprise and creative industries
  • Lead marketing strategy and execution for partner and industry events across EMEA, including AI, media and creative industry forums
  • Work closely with Partner Sales, Enterprise Sales and Global Marketing teams to align regional go-to-market initiatives
  • Enable partners with campaign frameworks, messaging and scalable marketing toolkits that help bring Luma’s platform and Luma Agents to market
  • Measure and optimise partner programmes to maximise pipeline creation, partner engagement and ecosystem growth
  • Fulltime
Read More
Arrow Right

Portfolio Operations Lead, Marketing - EMEA

Partner with regional marketing leadership in shaping, prioritizing, and managin...
Location
Location
Ireland; Germany; United Kingdom , Dublin; Munich; London
Salary
Salary:
Not provided
resmed.com Logo
ResMed
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in portfolio operations, program delivery, business operations, or marketing-adjacent operational leadership roles
  • Experience owning or managing marketing portfolios or large, multi-market programs
  • Hands-on experience operating within modern delivery frameworks (e.g., Agile, SAFe, hybrid, or iterative models) with a strong understanding of project management fundamentals
  • Proven experience managing and developing high-performing teams, with a focus on coaching, clarity, and accountability
  • Hands-on expertise with project management tools such as Asana, Confluence, or similar platforms
  • Strong facilitation and conflict-resolution skills in complex, matrixed organizations
  • Financial and data fluency: able to build capacity models, analyze trade-offs, and connect insights to strategic recommendations
  • A track record of building operational playbooks, running retrospectives, and scaling best practices
Job Responsibility
Job Responsibility
  • Portfolio Planning & Governance: Own and maintain the single source of truth for the EMEA marketing roadmap, sequencing, budgets
  • Investment, Capacity & Resource Optimization: Translate approved budgets into resource and capacity plans
  • Process & Tool Stewardship: Champion standardized ways of working across marketing teams
  • Change Management & Continuous Improvement: Onboard new teams to Resmed’s marketing delivery model, measure adoption, and drive ongoing refinements
  • Cross-Functional & Regional Facilitation: Act as the bridge between EMEA, AMER, APAC, and global marketing functions
  • Performance Insights: Publish regular “regional portfolio health” updates covering budget utilization, milestone progress, and risk visibility
  • Audience Strategy Integration: Connect the dots across audience teams (Consumer, Provider, Brand, Communications)
  • Team Leadership & Development: Manage and mentor a team of regional Project Managers
What we offer
What we offer
  • Bonus plan
  • Competitive benefits
  • Working from home flexibility
  • Referral bonus
  • Access to ResMed's preferred shareholding programme
  • Internal career opportunity
  • Fulltime
Read More
Arrow Right

EMEA Institutional Marketing Lead

Our client is a leading private markets asset manager with a broad range of succ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
stephenbellassociates.com Logo
Stephen Bell Associates
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • proven institutional asset management marketing experience
  • good investment knowledge
  • excellent stakeholder and project management skills
  • strong attention to detail
  • an interest in private markets
  • the ability to prioritise and meet multiple deadlines
Job Responsibility
Job Responsibility
  • manage a small team
  • deliver the firm’s EMEA institutional marketing strategy
  • project manage the delivery of institutional campaigns and marketing activities including thought leadership and content, events, digital, sales collateral and brand management
  • build strong relationships with senior stakeholders and external vendors
  • conduct post campaign analysis/measure ROI
  • keep up-to-date with key industry trends and developments
Read More
Arrow Right

Director Field & Customer Marketing EMEA

LumApps is now more than just an Employee Experience Platform — it is an AI-powe...
Location
Location
France , Paris
Salary
Salary:
Not provided
lumapps.com Logo
LumApps
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in B2B marketing with 5+ years leading field, customer, and/or partner marketing teams
  • Proven success partnering with regional sales leaders and building programs that drive revenue
  • Experience in high-growth B2B SaaS, ideally with a mix of enterprise and mid-market go-to-markets
  • Deep understanding of account-based marketing, executive engagement, and multi-channel field programs
  • Comfortable working in a matrixed environment with global campaign, content, and partner marketing teams
  • Data-driven mindset with experience managing regional budgets and performance metrics
  • Excellent communicator and team leader who can inspire and develop talent
Job Responsibility
Job Responsibility
  • Build and lead the EMEA field marketing strategy aligned with sales goals and territory needs
  • Develop and execute regional campaigns including in-person and virtual events, executive programs, and account-based initiatives
  • Align tightly with EMEA sales leadership to prioritize target accounts, territories, and pipeline acceleration strategies
  • Drive customer advocacy and expansion through targeted programs, testimonials, case studies, and references
  • Partner with Customer Success and Product Marketing to support onboarding, retention, and upsell initiatives
  • Work closely with partner marketing to define and execute the strategy for EMEA
  • Create joint campaigns and programs with key partners
  • Manage, mentor, and grow a high-performing team
  • Partner with Brand, Content, and Growth Marketing leaders
  • Bring strong planning, pipeline forecasting, and budget discipline
What we offer
What we offer
  • Hybrid work model – 2 days at the office, 3 days remote
  • RTT days – ~10 extra days off per year
  • Meal vouchers (SWILE) + free snacks & coffee
  • Yoga classes
  • Supportive parental leave and family moments
  • Health insurance (ALAN) – 60% covered + full life & disability cover
  • Afterworks, team celebrations & seasonal parties
  • Equipment of your choice
  • French & English lessons, professional development & access to Leeto CSE
  • Fulltime
Read More
Arrow Right

Sr. Director, Field Marketing EMEA

We are seeking a Sr. Director, Field Marketing EMEA to lead enterprise-focused f...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
smartsheet.com Logo
Smartsheet
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of B2B marketing experience, including senior leadership roles supporting enterprise sales motions
  • Proven track record of building and scaling field marketing teams, programs, and operating models
  • Demonstrated success driving pipeline creation, acceleration, and revenue impact in complex, multi-stakeholder buying environments
  • Experience leading multi-layered field marketing teams across regions, ideally including EMEA markets with varying GTM maturity
  • Strong data-driven mindset with experience using Salesforce and Tableau or similar platforms for executive reporting
  • Ability to navigate ambiguity, competing priorities, and evolving strategy while maintaining momentum and accountability
  • Exceptional executive presence and cross-functional leadership skills
  • B2B SaaS experience strongly preferred
  • Legally eligible to work in the UK on an ongoing basis
Job Responsibility
Job Responsibility
  • Own EMEA field marketing strategy aligned to enterprise revenue targets, pipeline gaps, and regional sales priorities
  • Lead the team responsible for field marketing, regional programs, and partner marketing across EMEA
  • Define success metrics and accountability, including pipeline contribution, coverage, and deal acceleration
  • Establish regular pipeline and performance inspection cadences with Sales to identify gaps and course-correct quickly
  • Establish Field Marketing Managers and Partner Marketing Managers as the strategic marketing partner of Sales
  • Partner closely with EMEA Sales leadership on territory planning, account prioritization, pipeline inspection, and forecast alignment, with shared ownership of GTM planning and clear accountability for outcomes
  • Design and execute scalable GTM programs including executive events, regional campaigns, and partner-led initiatives tailored to EMEA markets
  • Build repeatable field marketing programs and execution frameworks that scale across EMEA markets
  • Own EMEA budget allocation, investment prioritization, and ROI accountability across field programs
  • Establish foundational operating cadence, reporting standards, and performance management tied to pipeline and revenue outcomes
What we offer
What we offer
  • Employer-paid Private Medical and Dental, additional cost for family members
  • Monthly contributions toward your pension
  • 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
  • 20 weeks fully paid Maternity Leave
  • 12 weeks fully paid Paternity/Adoption Leave
  • Personal paid Volunteer Day to support our community
  • Opportunities for professional growth and development including access to Udemy online courses
  • Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account
  • Teleworking options from any registered location in the UK (role specific)
  • Fulltime
Read More
Arrow Right

Performance Marketing Lead

Reporting to the Director of Inbound Marketing, the Performance Marketing Lead w...
Location
Location
United States , Boston;Charlotte;Raleigh
Salary
Salary:
100000.00 - 200000.00 USD / Year
appian.com Logo
Appian Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 7+ years of performance marketing/digital advertising experience with deep B2B tech exposure
  • Strong strategic command of the B2B buyer journey and performance channels (Google Ads, LinkedIn, programmatic)
  • Proven experience managing external agencies and driving measurable outcomes through accountability and clear KPIs
  • Experience operating in global, matrixed organizations, with the ability to tailor strategy across regions including EMEA and APJ
  • Clear, compelling communicator who can translate data into decisions and influence senior stakeholders
  • Strong testing mindset and comfort using analytics/insights to drive continuous optimization
Job Responsibility
Job Responsibility
  • Lead the global strategy for paid search, paid social (LinkedIn, Meta, etc.), and display/programmatic to drive pipeline and ROI
  • Manage the external paid media agency as the primary point of contact, ensuring quality execution and accountability to targets
  • Own budget strategy and optimization approach, including investment planning and bid strategy direction with the agency
  • Drive CRO and experimentation: partner with web and content teams to optimize the post-click experience, improve conversion rates, and reduce funnel friction
  • Establish a consistent A/B testing program across creative, copy, audiences, and landing experiences to improve engagement and performance
  • Partner with Global Campaign Managers to align performance programs to campaign themes, offers, and business objectives
  • Build a regular cadence with regional field marketing and sales leadership to share performance insights, regional opportunities, and recommended optimizations
  • Share learnings from message and creative testing with Product Marketing and Brand to influence future positioning, creative themes, and audience strategy
What we offer
What we offer
  • 401(k) plan with company match
  • flexible time off
  • paid parental leave
  • medical, dental, and vision plans
  • life insurance
  • disability insurance
  • wellness programs
  • flexible spending accounts
  • health savings account contributions
  • employee referral bonus program
  • Fulltime
Read More
Arrow Right

Performance Marketing Lead

Reporting to the Director of Inbound Marketing, the Performance Marketing Lead w...
Location
Location
United States , McLean
Salary
Salary:
Not provided
appian.com Logo
Appian Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 7+ years of performance marketing/digital advertising experience with deep B2B tech exposure.
  • Strong strategic command of the B2B buyer journey and performance channels (Google Ads, LinkedIn, programmatic).
  • Proven experience managing external agencies and driving measurable outcomes through accountability and clear KPIs.
  • Experience operating in global, matrixed organizations, with the ability to tailor strategy across regions including EMEA and APJ.
  • Clear, compelling communicator who can translate data into decisions and influence senior stakeholders.
  • Strong testing mindset and comfort using analytics/insights to drive continuous optimization.
Job Responsibility
Job Responsibility
  • Lead the global strategy for paid search, paid social (LinkedIn, Meta, etc.), and display/programmatic to drive pipeline and ROI.
  • Manage the external paid media agency as the primary point of contact, ensuring quality execution and accountability to targets.
  • Own budget strategy and optimization approach, including investment planning and bid strategy direction with the agency.
  • Drive CRO and experimentation: partner with web and content teams to optimize the post-click experience, improve conversion rates, and reduce funnel friction.
  • Establish a consistent A/B testing program across creative, copy, audiences, and landing experiences to improve engagement and performance.
  • Partner with Global Campaign Managers to align performance programs to campaign themes, offers, and business objectives.
  • Build a regular cadence with regional field marketing and sales leadership to share performance insights, regional opportunities, and recommended optimizations.
  • Share learnings from message and creative testing with Product Marketing and Brand to influence future positioning, creative themes, and audience strategy.
What we offer
What we offer
  • Health coverage
  • Employee Assistance Program (EAP) with free mental health support
  • Life and disability insurance
  • Employee Stock Purchase Program (ESPP)
  • Retirement/pension plan
  • Wellness dollars
  • Tuition reimbursement
  • Family-forming benefits
  • Fulltime
Read More
Arrow Right