Marketing Lead (Dove Skin Cleansing) Job at Unilever (Mexico City)

Job Description

As a Marketing Lead (Dove Skin Cleansing), you will own and drive three critical growth engines within the Personal Care business: Men Skin Cleansing leadership, Total Personal Care E-commerce performance, and Dove Personal Care “Other Say” demand generation. This role requires strong strategic thinking, data-driven execution, and cross-functional leadership to accelerate category growth, brand power, and digital demand across Dove, DoveMen+Care, Axe, and Rexona, while reinforcing Unilever’s leadership in high-value segments.

Job Responsibility

Lead the SCL Men platform, ensuring competitive superiority and growth across DoveMen+Care and Axe
Drive execution against OKRs, including Make Dove #1, UBS delivery, and future PC growth ambitions
Lead the development and execution of innovation pipelines, including DMC+ Bars and Axe
Partner cross-functionally to deliver in-market excellence across portfolio, innovation, and campaigns
Own Total PC E-commerce performance, driving growth across Dove, DoveMen+Care, Axe, and Rexona
Partner with E-commerce, Sales, and Supply teams to optimize assortment, content, media, and conversion
Act as a digital pioneer, embedding e-commerce thinking into brand and demand plans
Lead Dove PC "Other Say" strategies for both SCL and DEOS, ensuring strong, consistent brand advocacy
Develop and execute social-first demand generation plans, working closely with agencies and demand creation teams
Ensure Dove’s brand purpose, superiority, and tone of voice are consistently expressed across touchpoints
Lead and project-manage cross-functional teams, ensuring alignment across Marketing, Media, E-commerce, Sales, and Global teams
Manage agency partners to deliver high-quality, on-time execution aligned to business objectives
Use data and insights to track performance, optimize plans, and deliver SOM, financial, and Brand Power KPIs

Requirements

Data-Driven Decision Making: Strong analytical skills with the ability to translate insights into action
Experience in FMCG / Beauty & Personal Care: Solid understanding of category dynamics, innovation, and brand building
Integrated Marketing Execution: Proven ability to lead social-first, digital, e-commerce, and integrated campaigns
E-commerce Acumen: Experience driving growth in digital channels and understanding the full e-commerce ecosystem
Brand & Communication Leadership: Ability to build brand power through compelling, consistent storytelling
Cross-Functional Collaboration: Strong stakeholder management skills across multiple teams and levels
Agency Management: Proven experience leading creative, media, and digital agency partners
Financial & Business Acumen: Comfort managing budgets, tracking ROI, and delivering against financial targets

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Marketing Lead (Dove Skin Cleansing)

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