Marketing Lead (Dove Skin Cleansing) Job at Unilever (Mexico City)

Job Description

As a Marketing Lead (Dove Skin Cleansing), you will own and drive three critical growth engines within the Personal Care business: Men Skin Cleansing leadership, Total Personal Care E-commerce performance, and Dove Personal Care “Other Say” demand generation. This role requires strong strategic thinking, data-driven execution, and cross-functional leadership to accelerate category growth, brand power, and digital demand across Dove, DoveMen+Care, Axe, and Rexona, while reinforcing Unilever’s leadership in high-value segments.

Job Responsibility

Lead the SCL Men platform, ensuring competitive superiority and growth across DoveMen+Care and Axe
Drive execution against OKRs, including Make Dove #1, UBS delivery, and future PC growth ambitions
Lead the development and execution of innovation pipelines, including DMC+ Bars and Axe
Partner cross-functionally to deliver in-market excellence across portfolio, innovation, and campaigns
Own Total PC E-commerce performance, driving growth across Dove, DoveMen+Care, Axe, and Rexona
Partner with E-commerce, Sales, and Supply teams to optimize assortment, content, media, and conversion
Act as a digital pioneer, embedding e-commerce thinking into brand and demand plans
Lead Dove PC "Other Say" strategies for both SCL and DEOS, ensuring strong, consistent brand advocacy
Develop and execute social-first demand generation plans, working closely with agencies and demand creation teams
Ensure Dove’s brand purpose, superiority, and tone of voice are consistently expressed across touchpoints
Lead and project-manage cross-functional teams, ensuring alignment across Marketing, Media, E-commerce, Sales, and Global teams
Manage agency partners to deliver high-quality, on-time execution aligned to business objectives
Use data and insights to track performance, optimize plans, and deliver SOM, financial, and Brand Power KPIs

Requirements

Data-Driven Decision Making: Strong analytical skills with the ability to translate insights into action
Experience in FMCG / Beauty & Personal Care: Solid understanding of category dynamics, innovation, and brand building
Integrated Marketing Execution: Proven ability to lead social-first, digital, e-commerce, and integrated campaigns
E-commerce Acumen: Experience driving growth in digital channels and understanding the full e-commerce ecosystem
Brand & Communication Leadership: Ability to build brand power through compelling, consistent storytelling
Cross-Functional Collaboration: Strong stakeholder management skills across multiple teams and levels
Agency Management: Proven experience leading creative, media, and digital agency partners
Financial & Business Acumen: Comfort managing budgets, tracking ROI, and delivering against financial targets

Unilever - All Job Offers

Select Country

Marketing Lead (Dove Skin Cleansing)

Job Description

Job Responsibility

Requirements

Looking for more opportunities?

Marketing Lead (Dove Skin Cleansing)

CMI Senior Manager Skin Cleansing Demand Generation

Sr. Accountant

Volunteer Retail Assistant

Project Management Specialist - Project Leadership

Horticultural Manager

Staff Employee Officer

Programmer Analyst

Car Delivery Driver

Our AI answers in your language