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Marketing Lead (Dove Skin Cleansing)

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Unilever

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Location:
Mexico , Mexico City

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Category:
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Salary:

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Job Description:

As a Marketing Lead (Dove Skin Cleansing), you will own and drive three critical growth engines within the Personal Care business: Men Skin Cleansing leadership, Total Personal Care E-commerce performance, and Dove Personal Care “Other Say” demand generation. This role requires strong strategic thinking, data-driven execution, and cross-functional leadership to accelerate category growth, brand power, and digital demand across Dove, DoveMen+Care, Axe, and Rexona, while reinforcing Unilever’s leadership in high-value segments.

Job Responsibility:

  • Lead the SCL Men platform, ensuring competitive superiority and growth across DoveMen+Care and Axe
  • Drive execution against OKRs, including Make Dove #1, UBS delivery, and future PC growth ambitions
  • Lead the development and execution of innovation pipelines, including DMC+ Bars and Axe
  • Partner cross-functionally to deliver in-market excellence across portfolio, innovation, and campaigns
  • Own Total PC E-commerce performance, driving growth across Dove, DoveMen+Care, Axe, and Rexona
  • Partner with E-commerce, Sales, and Supply teams to optimize assortment, content, media, and conversion
  • Act as a digital pioneer, embedding e-commerce thinking into brand and demand plans
  • Lead Dove PC "Other Say" strategies for both SCL and DEOS, ensuring strong, consistent brand advocacy
  • Develop and execute social-first demand generation plans, working closely with agencies and demand creation teams
  • Ensure Dove’s brand purpose, superiority, and tone of voice are consistently expressed across touchpoints
  • Lead and project-manage cross-functional teams, ensuring alignment across Marketing, Media, E-commerce, Sales, and Global teams
  • Manage agency partners to deliver high-quality, on-time execution aligned to business objectives
  • Use data and insights to track performance, optimize plans, and deliver SOM, financial, and Brand Power KPIs

Requirements:

  • Data-Driven Decision Making: Strong analytical skills with the ability to translate insights into action
  • Experience in FMCG / Beauty & Personal Care: Solid understanding of category dynamics, innovation, and brand building
  • Integrated Marketing Execution: Proven ability to lead social-first, digital, e-commerce, and integrated campaigns
  • E-commerce Acumen: Experience driving growth in digital channels and understanding the full e-commerce ecosystem
  • Brand & Communication Leadership: Ability to build brand power through compelling, consistent storytelling
  • Cross-Functional Collaboration: Strong stakeholder management skills across multiple teams and levels
  • Agency Management: Proven experience leading creative, media, and digital agency partners
  • Financial & Business Acumen: Comfort managing budgets, tracking ROI, and delivering against financial targets

Additional Information:

Job Posted:
February 16, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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