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A superb opportunity to join this global, online travel business where you will be responsible for spearheading their DACH marketing efforts, building demand and raising the companies profile with DACH travellers. The role will be generalist, albeit with a focus on demand generation, targeted campaigns, affiliates, social media, influencers and strategic partnerships.
Job Responsibility:
Building demand generation across key channels
Implement strategies to convert interest into bookings, utilising data to optimise channel performance and campaigns
Overseeing the social media strategy, spearheading influencer partnerships and media partners to enhance brand presence
Create and manage the DACH affiliate marketing program
Championing the organisations values and brand identify in all marketing efforts whilst ensuring campaigns resonate with the DACH audiences consumer behaviour, lifestyle and mentality
Utilise data analytics to track and monitor the effectiveness of campaigns and channel performance
Work closely with product teams to ensure they meet DACH demand for specific travel experiences
Requirements:
An alignment in company culture and values is key
A tenacious, hard working individual with a growth mindset
Someone who thrives being autonomous and has the ambition to build something great
A strong cultural awareness with an ability to engage with individuals from diverse backgrounds and nationalities
A generalist marketing background with excellent knowledge of digital marketing, demand generation, affiliates, social media, influencers and strategic partnerships
Experience in the travel, leisure or hospitality sectors desirable but similar industry experience will also be considered
Flexibility to accommodate calls with global colleagues and partners in different time zones which are likely to fall outside the usual 9-5 at times