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Adyen Logo Adyen · -

Marketing Lead APAC

Singapore, Singapore · Job Posted March 05, 2026
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Job Description

Adyen is looking for an experienced, strategic leader with a proven track record in B2B marketing. This role will work from our Singapore office and report directly to the VP Marketing, APAC. The Marketing Lead, APAC is responsible for creating Adyen’s marketing strategy in order to drive marketing goals with a heavy focus on new customer acquisition, spanning positioning and demand generation across owned, earned and paid channels. You will serve as a conduit between local commercial leadership teams and marketing teams on regional and global level.

Job Responsibility

  • Lead field and digital marketing for Australia, New Zealand, Singapore, Malaysia and Hong Kong
  • Manage goal setting, planning, spend allocation and team planning together with global marketing and regional commercial leadership
  • Build awareness across a wide set of industries with a core focus on acquiring new customers through a strong integrated marketing strategy
  • Work with country marketing teams, digital marketing teams to plan, optimize and evaluate campaigns and spend in alignment to drive a strong return on investment
  • Build, coach and lead the local country marketing teams on individual as well as organizational team goals in line with business objectives
  • Prepare quarterly and annual spend allocation for the marketing initiatives, and continuously optimize ROI
  • Work closely with the global and regional marketing leadership to ensure the successful implementation of global and regional initiatives
  • Work closely with the VP of Marketing, APAC on strategic and operational projects that drive impact for the larger marketing organization

Requirements

  • 10+ years experience in a multi-dimensional marketing role, with experience across the full marketing mix (owned, earned and paid)
  • 5+ years of team leadership experience preferably in a regional role handling multiple markets
  • Demonstrable digital experience and understanding of search (including LLM), paid media and social media marketing
  • Strong communication and interpersonal skills, which allow you to quickly build rapport with teams across different markets
  • You like to understand the ROI of marketing activities and foster an iterative way of working and learning to drive strong results
  • A strategic and commercial mindset, with a proven track record of liaising with commercial functions to deliver impactful marketing programs
  • A respected and trusted leader with experience in coaching and developing teams to perform at their best capacity
  • Ability to travel up to 20+% of the time

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