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In this role, you will support the execution of digital marketing campaigns, content initiatives, and social media programs that help amplify Appian’s brand and product messaging across global channels. The Social Media & Content Marketing Intern will serve as a member of the Office of the CMO during Summer 2026, supporting the Global Organic Social Media Manager and the Communications team in executing strategic marketing initiatives and digital campaigns. This internship provides an opportunity to gain real-world experience in content creation, campaign execution, digital marketing strategy, and analytics while working in a collaborative and fast-paced environment.
Job Responsibility:
Write and produce marketing content for social media, blogs, and digital campaigns
Support the creation of short-form video, graphics, and digital assets for platforms such as LinkedIn, Instagram, and YouTube
Help transform customer stories, product insights, and event highlights into engaging marketing content
Monitor Appian’s social media channels and assist with community engagement
Identify opportunities to amplify customer, partner, and employee content
Research industry trends, hashtags, and conversations to inform social media strategy
Support the execution of global digital marketing campaigns across social media and content channels
Assist with promotional content for Appian events, product announcements, and marketing initiatives
Collaborate with Product Marketing, Digital Marketing, and Events teams to support campaign promotion and brand awareness
Ensure content aligns with Appian’s brand messaging and campaign goals
Audit and update existing content to ensure alignment with the latest messaging and positioning
Support updates to nurture streams, campaign landing pages, and digital assets
Track marketing metrics including impressions, engagement, video views, and audience growth
Collect and synthesize marketing data to produce reports and insights for marketing stakeholders
Assist in compiling reports that evaluate campaign performance and identify opportunities for improvement
Support analysis that informs future content and campaign strategy
Document meeting action items and assist with project follow-ups across marketing teams
Help coordinate timelines, assets, and approvals for social media content and marketing campaigns
Support collaboration between Communications, Digital Marketing, and Product Marketing teams
Support special projects across the Content Marketing and Digital Marketing teams
Contribute ideas and insights to improve Appian’s digital storytelling and social media presence
Present your work and key learnings to the Marketing department at the conclusion of your internship
Requirements:
Must be pursuing a Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field
High academic performance (GPA)
Strong interest in social media, digital marketing, technology, AI, or enterprise software
Strong writing, editing, and storytelling skills
Ability to translate complex topics into engaging and accessible content
Strong organizational skills and ability to manage multiple projects
Previous experience in communications or content creation preferred
Nice to have:
Familiarity with social media platforms such as LinkedIn, Instagram, and YouTube
Experience with tools such as Canva, CapCut, Adobe Creative Suite, or video editing software
Basic knowledge of marketing analytics tools or social media reporting
Curiosity about AI, automation, and digital transformation
What we offer:
Training and Development
Growth Opportunities
Community
health coverage
Employee Assistance Program (EAP) with free mental health support