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The Marketing Intern is responsible for supporting the Marketing team through phases of corporate marketing programs. This position will require collaboration with Sales and Marketing teams, as well as the Company’s marketing consultants.
Job Responsibility:
Provide social news and trend insights
share best practices for social interaction and social commerce
Professionally represent the Rocky Brand portfolio online
Manage and grow our social media community by fostering engagement, promoting relevant content, and monitoring messages and comments across all platforms
Participate in and manage social channels such as Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and TikTok
Oversee day-to-day operations for Social Media initiatives
manage deadlines and make sure the team/projects meet deadlines
Create and post relevant text, images, and videos on the appropriate Social platforms using a content calendar to plan and schedule posts in advance
Ability to quickly learn and navigate the Hootsuite platform to manage and schedule social content is required
Collaborate with other internal teams to develop and execute strategic social media plans in conjunction with E-Commerce objectives
Help develop and implement well throughout and strategic marketing plans and campaigns to drive brand equity, increase sales, create awareness and maintain strong brand perceptions across all channels
Assist in the end-to-end implementation for various channel marketing activities, including promotions, visual, online, branding and other business endeavors that boost the company’s market share
Collaborate on developing and execute innovative programs that fully engage Social Communities and E-Commerce customers to drive new business
Collaborate with industry partners and social media content creators in cross promotional campaigns
Monitor program goals, objectives and campaigns to suggest refinements on strategy
Identify key on-brand influencers to partner with, work with Associate Ecommerce Manager to manage these relationships by seeding product and providing content direction
Support senior management in various projects or initiatives outside of Social as needed
Requirements:
Enrolled in a Bachelor’s degree (B.A.) with a four-year College or university
Intermediate level of experience in Microsoft Applications including Excel, Word, PowerPoint, Outlook and Explorer
Analytical ability with experience in data collection and analysis tools
Keen understanding of sales arena, understanding of successful implementation of social commerce is a bonus
Strong communication & Public Relations skills
demonstrate exceptional relationship building skills
Proficient written and verbal communication skills
Strong customer centric focus and ability to translate customer needs into deliverables
Established ability to translate strategy into action
Demonstrated ability to be a self-starter with initiative and the ability to multi-task
Proven ability to be a results and sales driven individual who is a creative marketer at heart, capable of using analytics to optimize and drive campaigns
Process and detail oriented with ability to multi-task