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Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
Translate research findings into actionable insights with clear recommendations
producing highly effective communication that motivates people to apply learnings in marketing and across the organization
Requirements
Research Expertise: 8+ years of research experience. Deep experience with qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and driving decision-making in ambiguous or evolving contexts. Track record of prioritizing competing workstreams and delivering quality outcomes within tight timelines
Nice to have
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
A proven track record of solving both blank slate/undefined problems and well-defined problems with a suitable methodology, and driving impact by influencing Marketing and Product decision-making
10+ years research experience
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
4+ years experience leading insights-driven product launches from problem definition and foundational exploration to GTM execution and campaign development
MA or PhD degree in a relevant field
Prior experience partnering with Product Marketing, User Research, Product Management, and Product Design teams