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This role is designed for a data-driven storyteller who thrives on transforming complex laboratory and diagnostic data into actionable marketing strategies. As a Custom Insights Analyst, you will bridge the gap between technical research and executive decision-making. You will be responsible for executing high-impact primary research, blending it with secondary datasets, and crafting visually compelling narratives that resonate with both scientific and business leaders.
Job Responsibility:
Stakeholder Collaboration: Partner with cross-functional teams to translate business questions into focused, high-impact learning objectives
End-to-End Research Execution: Independently lead exploratory customer research, market landscape assessments, and unmet needs studies
Advanced Data Synthesis: Lead the analysis of quantitative and qualitative data using modern tools (including AI) to identify trends and 'connect the dots' across multiple studies
Hands-on Analysis: Focus on the deep-dive analysis of raw results rather than external vendor management to ensure high-quality, nuanced insights
Strategic Storytelling: Develop and present insight-rich presentations that simplify complex data into visually engaging, persuasive narratives
Decision Support: Act as a consultative partner for ad-hoc requests, consistently advocating for the voice of the customer in internal discussions
Requirements:
5+ years of dedicated custom insights experience specifically within the Life Science, Medical Device, or Healthcare industries
Experience working with and synthesizing marketing data
A profound understanding of laboratory operations and the key personas involved (Lab Directors, Pathologists, Senior Scientists)
Proven ability to triangulate complex data from disparate sources, including primary research, secondary sources, and third-party datasets
Exceptional storytelling skills with a track record of presenting to cross-functional stakeholders
Demonstrated ability to manage multiple concurrent projects independently in a fast-paced, remote-first environment
Highly skilled in modern research tools and data visualization techniques
What we offer:
medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan