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The Marketing & Guest Experience Manager serves as Alma’s operational marketing lead and executional bridge, translating the Fractional CMO’s strategic direction into high-impact campaigns that drive measurable results. This role oversees the entire guest lifecycle—from pre-arrival through post-stay—ensuring brand consistency, revenue optimization, and exceptional experiences across Rooms and Food & Beverage. The position manages marketing execution, CRM and loyalty programs, campaign project management, analytics, and cross-functional coordination.
Job Responsibility:
Execute marketing campaigns from planning to analysis
Manage the full guest lifecycle: pre-arrival, on-property engagement, post-stay communications
Oversee CRM segmentation, automated workflows, email campaigns, and loyalty initiatives
Lead F&B marketing programs, local partnerships, and community engagement
Coordinate seasonal packages, promotions, and revenue-focused campaigns with Revenue Management
Track performance metrics and ROI, manage budgets, vendors, and agency deliverables
Serve as liaison to Operations, Front Office, and F&B to ensure campaign readiness
Supervise Social Media & Content Coordinator, ensuring brand consistency and campaign alignment
Support website optimization and direct booking initiatives
Requirements:
Bachelor’s degree in Marketing, Hospitality Management, Communications, or related field
4–6 years of progressive marketing experience, with at least 2 years in hotel/hospitality