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Marketing Growth Lead

moneyme.com.au Logo

MONEYME

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Location:
Australia , Sydney

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Category:
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Salary:

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Job Description:

Lead MONEYME's direct-channel growth as Marketing Growth Lead — own strategy, experiments, and CRM in a fast, collaborative fintech team.

Job Responsibility:

  • Unlock growth across the direct channel
  • Own conversion rate optimisation
  • Lead CRM and lifecycle marketing
  • Lead growth campaigns and go-to-market
  • Bring leadership, structure, and pace

Requirements:

  • Significant experience in growth marketing, performance marketing, digital acquisition, or customer growth roles, ideally in fintech, financial services, or other high-growth consumer environments
  • A strong track record of driving measurable customer acquisition and revenue growth across direct channels (paid, organic, partners/affiliates)
  • Experience leading paid media strategy through internal teams and agencies, with the commercial nous to hold them to account on outcomes
  • Hands-on experience running a CRO program, including structured experimentation and partnering with Product and Engineering to ship change
  • Deep CRM and lifecycle marketing experience, ideally with Braze or a comparable platform (Iterable, Salesforce Marketing Cloud, customer.io), with the ability to lead and develop in-house CRM talent
  • Deep understanding of paid media, funnel optimisation, and conversion strategy across the full customer journey
  • A track record of unlocking growth through new channels, partnerships, or creative formats, not just optimising existing ones
  • Strong commercial acumen with confidence using performance metrics including CAC, ROAS, LTV, conversion, and retention
  • Confidence influencing stakeholders across Marketing, Product, Sales, Data, and Executive teams
  • Demonstrated experience leading, coaching, and developing marketing talent, while staying close to the work yourself
What we offer:
  • Diversity, equity, and inclusion commitment
  • Hybrid work

Additional Information:

Job Posted:
May 06, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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