Marketing Executive, IKEA

IKEA

Location:
Malaysia, Johor Bahru

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Marketing Executive role involves leading marketing efforts through innovative social media strategies, effective media buying, and comprehensive campaign management. Responsibilities include engaging with the community, collaborating with influencers, creating co-branded tenant campaigns, optimizing content, and driving center goals through strategic marketing initiatives.

Job Responsibility:

Developing and executing content strategies for META platform and XHS
Develop and produce high-quality content (images, videos, and captions) tailored for different social media platforms, ensuring consistent brand messaging and audience engagement
Community engagement and real-time response management
Influencer collaboration and user-generated content campaigns
Performance tracking and analytics-driven content optimization
Running ad social media campaigns with a focus on conversion and management
Planning and executing media buys across digital, print, radio, TV and out-of-home platforms
Negotiating for cost-effective ad placements
Analyzing audience data and selecting the most effective advertising channels
Programmatic advertising and performance marketing strategies
Conceptualizing and executing mall-wide campaigns, promotions and seasonal events
Collaborating with tenants to create co-branded marketing initiatives
Data-driven campaign planning, execution and post-campaign analysis
Coordinating with creative teams for branding, messaging and asset creation
Developing and maintaining good relationships with tenants through marketing support and collaboration
Managing internal communications between tenants, customer service and other departments for campaigns, loyalty program, IKEA family members
Assisting in tasks assigned by the line manager.

Requirements:

Minimum Postgraduate Diploma, Bachelor Degree in Mass Communication / Marketing / Event Management / Advertising or equivalent
2-3 years of working experience preferably within the same industry
Possess good communication skill and strong command of English
Strong understanding of on-ground campaign and campaign/event planning and execution
Proven ability to drive results through innovative advertising and promotional campaigns.

Additional Information:

Job Posted:
May 09, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Marketing Executive