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Rentokil Initial Logo Rentokil Initial · -

Marketing Executive

Singapore, Singapore · Job Posted June 14, 2026
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Job Responsibility

  • Oversee content, promotional updates, and product/service page mapping across 5 websites (including the webshop)
  • Analyze user behavior to proactively recommend UX improvements that maximize conversion rates
  • Monitor digital touchpoints to identify bottlenecks in the user journey and collaborate with digital stakeholders to improve online lead acquisition
  • Main ownership of the marketing enquiry database, updating it 3 times/ week
  • Evaluate lead flow trends to provide actionable, data-backed recommendations for agile budget reallocations
  • Monitor and present weekly Sales & Operations conversion metrics alongside social media, google ads and performance statistics
  • Transform raw conversion data and audience engagement metrics into strategic insights to help the leadership team identify operational capacities, brand reach, and market demands
  • Project-manage the preparation of complex Tender Proposals and high-level pitch decks
  • Ensure marketing propositions are strategically aligned with client needs to secure high-value B2B contracts
  • Support Sales and Operations materials (NPD launch pack, education pack, service leads generations, workshop decks, logistics, etc.) to continuously improve the enablement workflow
  • Execute and manage the monthly EDM (Electronic Direct Mail) nurture programs (approx. 2–4 pieces per month) across our brands
  • Strategically segment email lists to deliver targeted campaigns aimed at boosting customer retention, upselling, and cross-selling across different service lines
  • Monitor open rates, click-through rates (CTR), and conversion metrics from email campaigns to continuously A/B test subject lines, layouts, and call-to-actions (CTAs)
  • Streamline daily marketing administrative pipelines, coordinating internal requests, maintaining files, and ensuring general operational efficiency across the department
  • Oversee and track departmental administrative requests, ensuring standard purchase requests, invoicing documentation, and payment flows are organised and submitted on time to optimize budget tracking
  • Act as a central point of contact for external partners and internal teams, helping to route communications, event setup, and follow up on task deadlines to keep projects on schedule
  • Other assignments from Head of Marketing and Senior Marketing Executive

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related fields
  • 1-3 years of experience in Marketing or Digital Marketing role with a proven track record of handling data tracking, website management, and corporate presentations
  • Competency in managing and updating Content Management Systems (WordPress, Shopify, etc.) with an understanding of basic SEO and UX principles
  • Advanced proficiency in Excel/Google Sheets and web analytics tools (e.g., Google Analytics)
  • Ability to translate rows of data into clean charts and strategic summaries
  • Exceptional skills in PowerPoint, canva program, with the ability to structure complex business arguments into clean, persuasive B2B proposals
  • Analytical Thinking
  • Data-Driven & Organized
  • Strong Communicator
  • Commercial Acumen

What we offer

  • 5 days work week - 8.30am - 5.45pm
  • After pass probation, you'll be eligible for Friday hybrid work day
  • Located at McPherson Area, 10 min walk from Tai Seng MRT
  • 16 days Annual Leave
  • Annual Wage Supplement AWS
  • Annual Salary Increment (performance based)
  • In/ Out Medical & Dental benefits
  • Insurance coverage
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