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At the British Heart Foundation (BHF), we’re on a mission to fund lifesaving research and create a world where everyone enjoys a healthier heart for longer. As our Marketing Executive (Mass Fundraising Acquisition), you’ll play a vital role in delivering sector-leading, multi-channel campaigns that inspire thousands of new supporters to join our cause. This is an exciting opportunity to work across Individual Giving products (Regular Giving and Lotteries), Legacies, and Events, helping shape acquisition plans and deliver marketing propositions that drive income and engagement. You’ll start by focusing on One-Off and Regular Giving, before rotating into other areas, giving you exposure to a wide range of fundraising products.
Job Responsibility:
Deliver impactful marketing campaigns that attract and engage thousands of new supporters
Build strong relationships with agencies and internal stakeholders to ensure seamless campaign delivery
Work across diverse media channels, including TV, audio, paid search (PPC), social, and gaming, to maximise reach and impact
Support the execution of large-scale and always-on campaigns, ensuring they meet agreed targets and KPIs
Monitor performance, analyse results, and turn insights into actionable improvements
Assist with campaign management, reporting, and administration to keep everything running smoothly
Put supporters at the heart of everything we do, creating experiences that make them feel valued and motivated to continue funding lifesaving research
Requirements:
Marketing experience
Solid understanding of marketing channels and how to use them to engage and inspire supporters
Experience delivering marketing projects or multi-channel campaigns
Highly organised and solution-focused
Ability to thrive under pressure and meet deadlines
Proactive approach to problem-solving
Strong relationship-building skills
Excellent planning and coordination skills
Analytical and numerate, able to interpret data and turn insights into action
Financial and business awareness, including monitoring budgets and KPIs
Strong prioritisation skills and ability to identify optimisation opportunities
Proficiency in Microsoft Office (Word, Excel, Teams, PowerPoint)
Collaborative, resilient, and achievement-oriented with a solution-focused approach
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