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Marketing Executive role mainly to provide support to the Marketing Director in Singapore for a Global F&B Quick Service Restaurant (QSR) Brand.
Job Responsibility:
Collaborate with the appointed external agency on social media content planning and community management initiatives
Support the planning, execution, and performance monitoring of effective digital marketing strategies to maximize campaign performance across all relevant online platforms
Assist in the tactical planning and final deployment of digital marketing campaigns
Contribute to the development of social media strategies focused on achieving maximum audience engagement and reach
Work alongside the creative team to develop engaging visuals and campaign assets, ensuring alignment with social media best practices and strict brand guidelines
Monitor competitive activities and analyze user feedback across various digital channels
Aid in creating communication plans and content tailored to target and engage distinct customer segments for loyalty program member acquisition and retention
Track key market trends and competitor movements to maintain the brand's competitive edge
Support the smooth launch and rollout of marketing campaigns and promotional offers
Manage the liaison process with external printers for the production and timely distribution of campaign collaterals to all retail stores
Partner with the creative team on developing core campaign visuals and ensuring necessary adaptations for different channels
Coordinate with mall management teams to maximize awareness and visibility for store-level promotions
Work closely with delivery aggregation platforms to plan and manage joint promotional campaigns
Serve as the main point of contact for store queries and requests regarding marketing collaterals and operational set-up
Conduct checking and vetting of in-store collaterals and overall promotional set-up to ensure compliance
Assist with the production and logistical distribution of various marketing collaterals
Maintain and update content across the brand's website(s), social media pages, online portals, and marketing department databases
Contribute to the post-campaign evaluation process to assess results and overall effectiveness
Assist in organizing store-based events designed to improve customer engagement and foot traffic
Support in coordinating product and store photography sessions
Assist in managing and tracking retail merchandise items within the stores
Support research efforts on upcoming industry trends and competitive analysis
Undertake other administrative and ad-hoc duties as required by the marketing team
Requirements:
A Bachelor's degree in Marketing, Business, or equivalent
Minimum 3 years of experience in managing digital marketing campaigns and developing loyalty programs
Proficient knowledge of digital marketing concepts, analytical tools, and CRM systems to drive campaign effectiveness and extract actionable insights
A proactive, self-starting individual with a proven ability to manage multiple priorities effectively and thrive in a fast-paced environment
Demonstrated experience in social media marketing and creating strong, engaging content for digital platforms
Exceptional interpersonal and verbal/written communication skills
Strong organizational abilities and proven project management skills
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