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Marketing Executive

https://www.randstad.com Logo

Randstad

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Location:
Singapore , Singapore

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Category:
-

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Contract Type:
Not provided

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Salary:

4000.00 - 4500.00 SGD / Month

Job Description:

Marketing Executive role mainly to provide support to the Marketing Director in Singapore for a Global F&B Quick Service Restaurant (QSR) Brand.

Job Responsibility:

  • Collaborate with the appointed external agency on social media content planning and community management initiatives
  • Support the planning, execution, and performance monitoring of effective digital marketing strategies to maximize campaign performance across all relevant online platforms
  • Assist in the tactical planning and final deployment of digital marketing campaigns
  • Contribute to the development of social media strategies focused on achieving maximum audience engagement and reach
  • Work alongside the creative team to develop engaging visuals and campaign assets, ensuring alignment with social media best practices and strict brand guidelines
  • Monitor competitive activities and analyze user feedback across various digital channels
  • Aid in creating communication plans and content tailored to target and engage distinct customer segments for loyalty program member acquisition and retention
  • Track key market trends and competitor movements to maintain the brand's competitive edge
  • Support the smooth launch and rollout of marketing campaigns and promotional offers
  • Manage the liaison process with external printers for the production and timely distribution of campaign collaterals to all retail stores
  • Partner with the creative team on developing core campaign visuals and ensuring necessary adaptations for different channels
  • Coordinate with mall management teams to maximize awareness and visibility for store-level promotions
  • Work closely with delivery aggregation platforms to plan and manage joint promotional campaigns
  • Serve as the main point of contact for store queries and requests regarding marketing collaterals and operational set-up
  • Conduct checking and vetting of in-store collaterals and overall promotional set-up to ensure compliance
  • Assist with the production and logistical distribution of various marketing collaterals
  • Maintain and update content across the brand's website(s), social media pages, online portals, and marketing department databases
  • Contribute to the post-campaign evaluation process to assess results and overall effectiveness
  • Assist in organizing store-based events designed to improve customer engagement and foot traffic
  • Support in coordinating product and store photography sessions
  • Assist in managing and tracking retail merchandise items within the stores
  • Support research efforts on upcoming industry trends and competitive analysis
  • Undertake other administrative and ad-hoc duties as required by the marketing team

Requirements:

  • A Bachelor's degree in Marketing, Business, or equivalent
  • Minimum 3 years of experience in managing digital marketing campaigns and developing loyalty programs
  • Proficient knowledge of digital marketing concepts, analytical tools, and CRM systems to drive campaign effectiveness and extract actionable insights
  • A proactive, self-starting individual with a proven ability to manage multiple priorities effectively and thrive in a fast-paced environment
  • Demonstrated experience in social media marketing and creating strong, engaging content for digital platforms
  • Exceptional interpersonal and verbal/written communication skills
  • Strong organizational abilities and proven project management skills

Additional Information:

Job Posted:
December 22, 2025

Expiration:
December 27, 2025

Job Link Share:

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