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The Marketing Executive is responsible for managing and growing the hotel’s digital presence across all social platforms, with a strong focus on storytelling, engagement, and brand consistency. Working closely with the Marketing Manager and supporting all hotel departments - especially Food & Beverage - this role develops and executes creative social media strategies that showcase the hotel’s experiences, outlets, events, and lifestyle offerings.
Job Responsibility:
Develop, plan, and execute engaging social media content across Instagram, Facebook, LinkedIn and other relevant platforms
Create high-quality photo, video, and written content aligned with brand guidelines and marketing objectives
Write compelling captions, posts, and stories that reflect the hotel’s lifestyle, F&B offerings, and guest experiences
Manage and maintain the monthly content calendar in coordination with the Marketing Manager
Support and lead content shoots across hotel departments, with a strong focus on lifestyle, rooms, events, and F&B
Collaborate with chefs, restaurant teams, and operational departments to capture authentic moments
Work with internal teams or external creators to produce visually engaging and on-brand content
Adapt content into platform-specific formats to maximize reach and engagement
Monitor and manage all social media channels, responding to comments, messages, and guest inquiries in a timely and professional manner
Build and grow the online community by encouraging engagement and fostering brand loyalty
Manage online reputation by monitoring mentions, reviews, and guest feedback across platforms
Ensure all content aligns with Le Méridien’s brand identity, tone of voice, and visual standards
Work closely with the Marketing Manager for content approvals prior to publishing
Maintain a consistent and premium visual and storytelling standard across all platforms
Track, analyze, and report on social media performance, including engagement, reach, and growth metrics
Provide insights and recommendations to improve content strategy and campaign performance
Stay up to date with social media trends, algorithm changes, and competitor activity
Liaise with photographers, videographers, influencers, and creative partners when required
Support wider marketing campaigns, hotel promotions, and seasonal initiatives
Collaborate with all hotel departments to identify content opportunities and stories
Requirements:
Bachelor’s degree in Marketing, Communications, Media, Hospitality, or a related field
2–3 years of experience in social media management, preferably within hospitality, lifestyle, or luxury brands
Strong understanding of social media platforms, trends, and best practices
Proficiency in content creation tools such as Adobe Creative Suite, Canva, Lightroom, Premiere Pro, or similar
Strong storytelling, copywriting, and visual communication skills
Experience in photography and videography is highly desirable
Excellent organizational skills with the ability to manage multiple projects and deadlines
Creative, proactive, and detail-oriented with a passion for hospitality and lifestyle branding
What we offer:
Be part of a global brand that values creativity, culture, and innovation
Work in a dynamic environment where storytelling brings guest experiences to life
Collaborate with passionate teams across hospitality, F&B, and events
Access Marriott International’s global network for career growth and development