Marketing Executive Job at LDN Apprenticeships (London)

Job Description

Reporting to the Marketing Manager, the Marketing Executive plays a key role in delivering high-quality marketing activity that drives brand awareness, supports lead generation, and enables sales across LDN Apprenticeships’ programme portfolio. This role is responsible for supporting the management and optimisation of key marketing channels and assets within agreed plans and priorities, ensuring consistency, quality and effectiveness across all outputs. The Marketing Executive will lead on day-to-day marketing execution and take ownership of smaller campaigns end-to-end, while supporting larger strategic initiatives across product marketing, content and events.

Job Responsibility

Develop, update and manage marketing assets and collateral, ensuring consistency, accuracy and alignment with brand and messaging
Update website content, including blog publishing and ongoing optimisation to support SEO and user experience
Deliver marketing campaigns end-to-end, from planning through to execution and performance tracking, within agreed priorities
Support the delivery of larger campaigns and go-to-market initiatives, contributing to campaign planning, execution and optimisation
Create and support a range of content marketing activities, including case studies, learner and employer stories, and multimedia content
Support product marketing and sales enablement activity, helping to develop messaging, materials and campaign assets
Conduct competitor and market research to inform marketing activity and positioning
Support event marketing activity, including webinars and virtual sessions
Manage shared inboxes, including LinkedIn enquiries, ensuring timely and professional responses
Collaborate closely with internal stakeholders, particularly Sales, to ensure alignment and maximise impact

Requirements

Strong design and content creation skills, including experience with Canva (essential) and Adobe Suite (desirable)
Experience creating and editing visual content (images and video)
Experience with CMS platforms and web analytics tools (e.g. Squarespace, GA4)
Confident communicator with solid copywriting skills and strong attention to detail
Good understanding of SEO and website best practices
Familiarity with CRM and marketing tools such as HubSpot and Salesforce
Experience supporting or delivering marketing campaigns across multiple channels
Interest in developing broader marketing skills, particularly in campaign ownership and performance
Experience or interest in government-funded learning programmes, especially apprenticeships, or EdTech (advantageous)
Demonstrates commitment to our values and expected behaviours

Nice to have

Adobe Suite (desirable)
Experience or interest in government-funded learning programmes, especially apprenticeships, or EdTech (advantageous)

What we offer

25 days holiday plus bank holidays
Extra day of holiday for every year of service up to 3 years
Home working/flexible working
Receive a company Apple MacBook
Workplace pension with 4% employer's contribution
Buy holiday entitlement
Discretionary company wellbeing days
Head Office near Vauxhall/Stockwell with free tea and coffee
Quarterly prizes for top performers in the business
Regular social events, including Summer and Christmas parties

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Marketing Executive

Job Description

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