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We are looking for a proactive and creative Marketing Executive to join the M&S Opticians team. This role is integral to supporting our marketing function, ensuring brand consistency and delivering engaging campaigns across multiple channels. You will work closely with internal teams and store colleagues to bring our brand to life and drive customer engagement.
Job Responsibility:
Point of Sale Management: Coordinate and manage point-of-sale (POS) orders for stores, ensuring timely delivery and brand compliance. Liaising with our print agency to manage stock levels of marketing materials
Branch Support: Respond to branch queries regarding marketing campaigns, promotions and available materials
Social media: Create and post engaging content across social media platforms, ensuring alignment with M&S Opticians brand guidelines
Brand Ambassador: Uphold and champion brand standards across all marketing activities and communications
Campaign Input & Delivery: Contribute ideas to brand campaigns and assist in their execution and delivery
Cross-Department Collaboration: Liaise with teams such as Finance and Professional Services to set up and deliver campaigns effectively
Training Support: Assist in training in store staff on marketing materials and how to use them effectively
Marketing Campaign Support: Regularly contribute to marketing activities across the department and provide support to the Head of Marketing and Marketing Manager
Requirements:
Strong communication skills with the ability to build relationships across teams
Proficient in copywriting with excellent attention to detail
Highly organised and able to manage multiple projects with tight deadlines
Creative mindset with a passion for brand storytelling
Committed to being a brand ambassador and maintaining brand integrity
Experience with design and editing tools such as Canva, CapCut, and social media tools such as Meta business suite or similar software is advantageous
Enjoys learning about and using social media platforms to engage audiences