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Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. Conceiving and developing efficient and intuitive marketing strategies. Organizing and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events. Conducting market research and analysis to evaluate trends, brand awareness and competition ventures. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves.
Job Responsibility:
overseeing and developing marketing campaigns
conducting research and analysing data to identify and define audiences
devising and presenting ideas and strategies
promotional activities
compiling and distributing financial and statistical information
writing and proofreading creative copy
maintaining websites and looking at data analytics
organising events and product exhibitions
managing campaigns on social media.
coordinating internal marketing and an organisation’s culture
updating databases and using a customer relationship management (CRM) system