Marketing Executive

• Create, manage, and report on all content, including blog posts, emails, and paid and organic social media
• Create publish, deploy, and monitor communications across all channels (blog, social, email, and app)
• Translate campaign briefs into multi-channel activity, ensuring timely delivery
• Ensure channel activity is aligned across direct & trade in collaboration with the Marketing Manager
• Work closely with the Digital & Design Coordinator to produce visuals, templates, formatted posts, and scheduled content
• Own and manage the content calendar across blog, email, social media, website updates, and app content
• Create compelling organic and paid social content (Video / design / copy)
• Maintain a consistent, on-brand tone of voice across all channels
• Support email audience segmentation and targeting within HubSpot
• Monitor contact engagement trends and surface insights to improve targeting and content strategy
• Help with the creation and optimisation of workflows, forms, and landing pages to improve lead capture and nurture
• Contribute to improving the overall CRM setup by identifying opportunities to streamline processes and enhance data quality
• Apply SEO best practices across all blog and webpage content
• Identify search trends, keyword opportunities, and content gaps
• Maintain consistent tagging, categorisation, metadata, and internal linking structures
• Own and update all content within the Grasshopper Adventures app
• Ensure app content aligns with website messaging, campaigns, and product updates
• Work with the App Specialist and Digital & Design Coordinator to publish updates accurately and on schedule
• Produce monthly performance reports covering: Blog traffic and engagement, Organic and paid social performance, Email campaign results, SEO visibility and content performance
• Manage community engagement across all social channels
• Share insights, trends, and opportunities with the Marketing Manager for ongoing optimisation

• Minimum of 2-3 years experience in planning and delivering marketing campaigns and activity
• Hands on experience of planning, creating and managing multiple customer journeys and campaigns in a CRM platform - ideally Hubspot
• Articulate with excellent oral and written communication skills
• Experience of creating campaigns and communications across multiple channels from initiation to creation and analysis
• Some understanding of SEO / meta data (highly desirable)
• Ability to multi-task and work to deadlines
• Analytically minded with excellent attention to detail
• Experience with the Test and Learn philosophy
• Love of a collaborative, fast-paced, entrepreneurial environment
• A willingness to learn and grow and always be curious
• Openness to work in a global environment, which will involve some out of hours meetings
• A passion for all things travel related

Some understanding of SEO / meta data