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Marketing Executive in the Everyday Rewards Partnership team managing data-driven customer lifecycle campaigns to support acquisition, engagement and retention of members. Works with Rewards partners to develop and deliver marketing programs aimed at generating revenue and incremental business.
Job Responsibility:
Manage data-driven customer lifecycle campaigns across various channels
Craft targeted communications to optimise performance across member lifecycle
Support development and delivery of rewards marketing programs
Work with Rewards partners like BIG W, BWS, Bupa and Origin Energy
Deliver omnichannel marketing communications including owned channels, offline media, digital & social advertising and SEO/SEM
Analyse campaign performance metrics to identify optimisation opportunities
Collaborate with internal teams and creative agency to develop marketing collateral
Coordinate with internal teams to ensure seamless execution of marketing initiatives
Present campaign plans, performance metrics and recommendations to key stakeholders
Partner directly with external stakeholders to brief campaigns and manage timelines
Requirements:
3+ years experience in customer lifecycle and data-driven marketing roles
Bachelor's degree in marketing or related field
Proven track record of executing successful data-led marketing campaigns
Strong analytical skills with ability to interpret data and make data-driven decisions
Proven experience in developing test & learn frameworks and optimisation programs
Excellent communication and interpersonal skills
Knowledge in marketing automation platforms, CRM systems, and other marketing technologies
Nice to have:
Partnerships experience
Relevant certifications or advanced degrees
What we offer:
Team discounts across Woolworths Group brands
Robust rewards program
Progressive and flexible 'work from anywhere' policy
Parental Leave provisions
Various leave types including Study Leave and Sports Representation Leave