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This is a 12months contract role and you will be assigned to client's office. Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
Job Responsibility:
To assist in developing 360 communication to drive acquisition of postpaid mobile services, including direct, segment and digital marketing
To develop through-the-line communication that is data-driven and segment-focused with accountability on the effectiveness and efficiency of the communications
To ensure consistency in terms of brand image and tone of voice across all comms
To be able to understand the current campaign performance statistics to achieve drive to a higher click through and conversion
Work closely with creative agencies and through-the-line campaigns that include advertising, websites, social media, promotions, sponsorships, on ground activation and event management
To execute new, non-traditional, marketing channels to achieve objectives of building brand awareness, shaping perceptions, and driving purchase behaviour and nurturing brand loyalty
To work closely with Brand, Product Marketing, Social Media and Sales teams to ensure that campaigns are in synergy with the wider marcomms plan
To manage allocated marketing budgets for various campaigns and activities
Requirements:
Fresh grads with a Diploma or Degree in Marketing and Communication or any other relevant studies
Internship experiences in fast-paced marketing environment, either in marketing agency or corporate environment, and ideally with experience in consumer business
Basic knowledge in digital performance marketing media
Good presentation and good interpersonal skills
Effectively bilingual and written communication skills in English and Chinese to liaise with Chinese-speaking stakeholders
A team player with strong project management skill with attention to detail
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