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As Marketing Executive, you will play a pivotal role in supporting the marketing efforts for a portfolio of trade exhibitions and magazines. Working closely with the Marketing Manager and both internal and external stakeholders, you will contribute to the development and execution of comprehensive marketing strategies aimed at maximizing attendance, engagement, and overall success of our events and the growth of our publications.
Job Responsibility:
Assist in the creation and implementation of marketing plans and campaigns to promote the exhibitions across various channels, including digital, social media, email, and print
Collaborate with internal teams to ensure marketing materials are developed and distributed effectively and on time and on budget
Create and execute email newsletters and partner emails and report on results
Develop relationships with internal partners to leverage promotional opportunities within our own publications and external partners to broaden our reach through collaborative marketing and contra deals
Conduct market research and analysis to identify target audiences, industry trends, and competitor activities
Utilise analytics tools to monitor and evaluate the performance of marketing campaigns, providing insights and recommendations for optimization
Update website content
Support the sales team with exhibitor promotion, developing materials and creating campaigns
Work with the data team in the development and maintenance of our marketing databases
Provide general support to the marketing department as needed
Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns
Campaign management: Assisting in the planning, execution, and tracking of marketing initiatives across multiple platforms
Research and analysis: Conducting market research, analyzing data, and preparing reports to inform decision-making and strategy development
Collaboration: Working closely with cross-functional teams, including sales, operations, and design, to ensure alignment and synergy in marketing efforts
Event support: Assisting with on-site marketing activities during trade exhibitions, including signage placement/visitor experience, gathering testimonials and social media content etc.
Requirements:
Excellent written and verbal communication skills
Strong organizational and time management abilities, with great attention to detail
Strong IT skills including Microsoft Office, social media scheduling tools, website CMS systems, Email Service Providers/CRMs etc.
Solid understanding of digital marketing principles and platforms, including Google Analytics
Analytical mindset with the ability to interpret data and derive actionable insights
Creative thinking and problem-solving skills
Excellent attention to detail
Ability to work effectively both independently and as part of a team in a fast-paced environment
Flexibility and adaptability to changing priorities and deadlines
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