Marketing executive - f&b chain restaurant

• Partner with Operations to initiate and develop local store marketing (LSM) strategies to drive incremental sales
• Manage LSM campaigns, including the creation of marketing materials, copywriting, content editing, and proofreading
• Execute and facilitate photography or videography sessions for digital content (e.g., Tik Tok & GMB)
• Monitor and analyze campaign effectiveness, including sales tracking, competitive benchmarking, and LSM expense management
• Prepare marketing reports and conduct post-campaign analysis to provide insights for performance enhancement
• Audit, track, and analyze social media presence, local social media campaigns, digital advertising costs, and return on spending
• Stay updated on consumer behavior and market trends to develop and refine LSM strategies
• Liaise with delivery partners and ensure all information on delivery platforms is accurate and maintained
• Provide support on the co-ordination, follow-up, and distribution of marketing collaterals
• Perform any other marketing and administrative tasks as assigned

• A qualification in Marketing, Media Management, Mass Communication, or a relevant discipline
• At least 2 years of hands-on marketing experience
• Good communication and presentation skills with an excellent command of English
• A self-starter who is well-organized, creative, resourceful, and a strong team player with excellent time management
• Possess a keen eye for detail and strong creative instincts with a passion for storytelling
• Strong analytical approach, with the ability to use benchmarking and other statistical tools to support marketing analysis
• Stays abreast of emerging digital tools, platforms, new technologies, and marketing trends

Exposure to the F&B or FMCG industry is an added advantage