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Reporting to the Senior Marketing Manager, the Marketing Executive will play a key role in delivering multi-channel marketing campaigns to drive both visitor and exhibitor audiences to our UK shows. This position is ideal for a highly organised and collaborative individual with a deep passion for marketing. Since you’ll be marketing to marketers and eCommerce professionals, a keen interest in the latest industry trends is a must!
Job Responsibility:
Content Creation: Write engaging, targeted, and personalised copy for multi-channel campaigns aligned with the brand voice, including emails, social media, and website content
Visual Asset Production: Assist in designing marketing collateral, maintaining a consistency in brand messaging such as logos, banners, and promotional materials
Campaign Execution: Planning and implementing email and social media marketing campaigns in collaboration with the central digital team
Media Partnerships: Manage the execution of media partnership agreements, ensuring timely and effective delivery of campaigns while tracking performance metrics
Exhibitor Promotion: Work closely with the Marketing Manager and Sales team to develop exhibitor marketing collateral and promotional campaigns
Onsite Marketing Support: Liaise with external suppliers, including designers, photographers, videographers, and printers, to assist with onsite marketing activities during events
Database Management: Maintain, enhance, and clean the marketing database with support from the central data team to ensure accurate and effective targeting
Administrative Support: Assist the team with raising purchase orders and handling various administrative tasks to support smooth marketing operations
Newsletter Management & Analysis: Oversee the production and distribution of the monthly newsletter to keep audiences engaged and informed
Social Media Management: Help plan, schedule, and analyse social media activity across multiple platforms to enhance audience engagement and brand awareness
Data & Analytics: Monitor key marketing metrics across different channels to track campaign performance, generate insights, and optimise future strategies
Requirements:
Excellent copywriting, proofreading, and creative skills
Familiarity with graphic and design tools like Canva
Experience in executing email and social media marketing campaigns
Strong communication and collaboration skills
An analytical mindset with the ability to interpret data and measure marketing effectiveness