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Marketing Executive – Gaming

United Kingdom, Manchester · Job Posted May 04, 2026
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Job Description

We are seeking a highly skilled and creative individual to join our team as a Marketing Executive to support our Gaming products. This role will be responsible for executing various tasks related to the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration.

Job Responsibility

  • Deliver content plans that integrate into customer lifecycle journeys, considering target audience preferences
  • Map content distribution across various CRM channels to maximise engagement and reach
  • Stay updated on industry trends and competitor activities to identify opportunities for improvement
  • Develop innovative and effective content and promotional concepts aligned with business objectives
  • Create persuasive content and promotional materials to be integrated into cross sell streams and campaigns
  • Create design briefs for graphic designers to ensure marketing content is visually appealing
  • Write compelling copy that captures attention and conveys the marketing message effectively
  • Ensure the execution and delivery of CRM & promotional content is on time and to a high standard
  • Write promotional terms and conditions in line with the department guidelines and ensure appropriate sign offs are obtained
  • Ensure promotional activity is always executed and fulfilled accurately and in line with agreed budgets
  • Utilising BI data models, identify the most effective channels for content distribution based on target audience characteristics
  • Optimise the channel mix to maximize content visibility, engagement, and conversions
  • Analyse channel performance metrics and make data-driven decisions for optimization
  • Conduct A/B tests to evaluate the effectiveness of different content & communication approaches
  • Continuously refine content and communication strategies based on test results and feedback
  • Ensure all campaign and communication sign off processes are followed
  • Maintain a consistent tone of voice across all communications and ensure brand and tone of voice guidelines are followed
  • Personalise channels and messaging based on target audience segments and their preferences

Requirements

  • Educated to degree level or equivalent, ideally in a Business or Marketing related subject
  • Excellent written and verbal communication skills
  • Proficiency in copywriting and creating engaging content
  • Knowledge of CRM channels and platforms
  • Ability to analyse campaign data and make data-driven decisions
  • Creative mindset with a keen eye for design and aesthetics
  • Strong organisational and project management skills
  • Ability to work collaboratively in a fast-paced team environment
  • Ideally experience delivering promotions and/or campaigns for Gaming products and knowledge of back office systems

Nice to have

  • Passionate about the Betting and Gaming Industry and our Customers
  • Proactive & Innovative
  • Smart & Presentable
  • Punctual & Organised
  • Detail Orientated
  • Professional

What we offer

  • Bonuses, incentives, retail discount vouchers
  • Monthly pension contributions
  • Enhanced maternity & paternity pay
  • Long-service recognition programme and life milestone rewards
  • A recognition scheme to earn and convert points to spend with over 700 retailers
  • A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching
  • Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests
  • Access to further training and development opportunities

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