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We are seeking a highly skilled and creative individual to join our team as a Marketing Executive to support our Gaming products. This role will be responsible for executing various tasks related to the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration.
Job Responsibility:
Deliver content plans that integrate into customer lifecycle journeys, considering target audience preferences
Map content distribution across various CRM channels to maximise engagement and reach
Stay updated on industry trends and competitor activities to identify opportunities for improvement
Develop innovative and effective content and promotional concepts aligned with business objectives
Create persuasive content and promotional materials to be integrated into cross sell streams and campaigns
Create design briefs for graphic designers to ensure marketing content is visually appealing
Write compelling copy that captures attention and conveys the marketing message effectively
Ensure the execution and delivery of CRM & promotional content is on time and to a high standard
Write promotional terms and conditions in line with the department guidelines and ensure appropriate sign offs are obtained
Ensure promotional activity is always executed and fulfilled accurately and in line with agreed budgets
Utilising BI data models, identify the most effective channels for content distribution based on target audience characteristics
Optimise the channel mix to maximize content visibility, engagement, and conversions
Analyse channel performance metrics and make data-driven decisions for optimization
Conduct A/B tests to evaluate the effectiveness of different content & communication approaches
Continuously refine content and communication strategies based on test results and feedback
Ensure all campaign and communication sign off processes are followed
Maintain a consistent tone of voice across all communications and ensure brand and tone of voice guidelines are followed
Personalise channels and messaging based on target audience segments and their preferences
Requirements:
Educated to degree level or equivalent, ideally in a Business or Marketing related subject
Excellent written and verbal communication skills
Proficiency in copywriting and creating engaging content
Knowledge of CRM channels and platforms
Ability to analyse campaign data and make data-driven decisions
Creative mindset with a keen eye for design and aesthetics
Strong organisational and project management skills
Ability to work collaboratively in a fast-paced team environment
Ideally experience delivering promotions and/or campaigns for Gaming products and knowledge of back office systems
Nice to have:
Passionate about the Betting and Gaming Industry and our Customers
Proactive & Innovative
Smart & Presentable
Punctual & Organised
Detail Orientated
Professional
What we offer:
Bonuses, incentives, retail discount vouchers
Monthly pension contributions
Enhanced maternity & paternity pay
Long-service recognition programme and life milestone rewards
A recognition scheme to earn and convert points to spend with over 700 retailers
A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching
Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests
Access to further training and development opportunities