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Marketing Executive – Gaming

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Betfred

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Location:
United Kingdom , Manchester

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are seeking a highly skilled and creative individual to join our team as a Marketing Executive to support our Gaming products. This role will be responsible for executing various tasks related to the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration.

Job Responsibility:

  • Deliver content plans that integrate into customer lifecycle journeys
  • Map content distribution across various CRM channels
  • Develop innovative and effective content and promotional concepts
  • Create persuasive content and promotional materials
  • Create design briefs for graphic designers
  • Write compelling copy
  • Ensure execution and delivery of CRM & promotional content
  • Write promotional terms and conditions
  • Utilising BI data models, identify effective channels
  • Optimise channel mix
  • Analyse channel performance metrics
  • Conduct A/B tests
  • Refine content and communication strategies
  • Ensure all campaign and communication sign off processes are followed
  • Maintain a consistent tone of voice
  • Personalise channels and messaging

Requirements:

  • Educated to degree level or equivalent, ideally in a Business or Marketing related subject
  • Excellent written and verbal communication skills
  • Proficiency in copywriting and creating engaging content
  • Knowledge of CRM channels and platforms
  • Ability to analyse campaign data and make data-driven decisions
  • Creative mindset with a keen eye for design and aesthetics
  • Strong organisational and project management skills
  • Ability to work collaboratively in a fast-paced team environment
  • Ideally experience delivering promotions and/or campaigns for Gaming products and knowledge of back office systems

Nice to have:

Ideally experience delivering promotions and/or campaigns for Gaming products and knowledge of back office systems

What we offer:
  • Bonuses
  • Incentives
  • Retail discount vouchers
  • Monthly pension contributions
  • Enhanced maternity & paternity pay
  • Long-service recognition programme
  • Life milestone rewards
  • Recognition scheme to earn and convert points
  • Comprehensive financial wellbeing package including salary-based savings with a 5% boost
  • Early access to earnings
  • Free 121 financial coaching
  • Mental health support including an independent Employee Assistance Programme
  • 24/7 virtual GP service
  • Complimentary eye tests

Additional Information:

Job Posted:
April 23, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:
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